Facebook caught a great deal of flak when it introduced auto-play videos into the News Feed late last year, but they appear to be working for brands, as Adobe revealed in its Q1 2014 Social Intelligence Report that engagement with those videos was up 58 percent in the first quarter of 2014 compared with the fourth quarter of 2013, and up 25 percent year-over-year.
Thursday was a big day for Form 4 filings from Facebook executives and board members exercising their restricted stock units, as Chief Financial Officer David Ebersman, Chief Operating Officer Sheryl Sandberg, Chief Technology Officer Mike Schroepfer, Vice President and General Counsel Colin Stretch, Chief Accounting Officer Jas Athwal, and Directors Reed Hastings and Erskine Bowles detailed their trading activities to the Securities and Exchange Commission.
Brands on Facebook: Would you like the ability to accurately predict the lifetime reach and engagement of organic and paid page posts? Social marketing solutions provider SocialCode added a new feature to its MessageOptics 2.0 social analytics tool: Post Predictions.
The next posts from pages to be targeted in Facebook’s ongoing efforts to maintain the quality of its News Feed will be: posts actively seeking likes, comments, or shares; photos and videos that are repeatedly shared; and deceptive, spammy links.
Facebook Chief Technology Officer Mike Schroepfer announced in a Form 4 filing with the Securities and Exchange Commission Wednesday that he sold off 25,000 shares of class-A common stock in the company.
Once again, Facebook Chief Operating Officer Sheryl Sandberg addressed rumors of her departure from the company, this time on NBC’s “Today,” where she said she plans to stay at the social network, and she ruled out the idea of running for political office.
Facebook Chief Operating Officer Sheryl Sandberg’s personal holdings in the company dipped below 9 million shares, as she reported in a Form 4 filing Thursday with the Securities and Exchange Commission that two transactions this week left her with a total of 8,949,066 shares of Facebook class-A common stock.
Facebook’s 2014 annual meeting will be held Thursday, May 22, at 11 a.m. PT, at the Sofitel San Francisco Bay in Redwood City, Calif., and shareholders will vote on the company’s board of directors, as well as on ratifying the appointment of Ernst & Young as Facebook’s independent registered public accounting firm for the fiscal year ending Dec. 31, and on five other stockholder proposals, the social network revealed in a Schedule 14A filing with the Securities and Exchange Commission.