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Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

How To Make Your Facebook Page Do Triple Duty For Your Business

jimbelosic

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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Facebook Prompts Some Pages To Share Links

dreamstime_s_25993402

Facebook loves tweaking the status update boxes on users’ News Feeds in order to get them to share more, such as asking what they’re thankful for around Thanksgiving. Now it seems like status update boxes on page administrator screens are getting that treatment, too. Sister site Inside Facebook reported Wednesday that some pages are being prompted to share links back to their homepages.

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Examining The Ties That Bind Us On Facebook

DeanEckles

What makes someone share a story on Facebook? If the original post comes from a celebrity such as George Takei, maybe it was a funny post. If it comes from a close friend, maybe it’s an announcement. If it’s from a high school classmate they haven’t spoken to in years, maybe it’s something thought-provoking. Dean Eckles, a member of the data science team at Facebook, spoke at Tahoe Snowcial in Nevada about how the connection between users influences how they share on the social network.

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Facebook Responds To Platform Controversy Around Apps Voxer, Wonder, Vine

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In recent days, Facebook has been cutting off data access to applications that have been using it in ways that either compete with or replicate what the social network does — first with Voxer, then Wonder, and most recently Vine. Facebook Director of Platform Partnerships and Operations Justin Osofsky clarified his company’s stance with regard to sharing data. In essence, apps that allow users to share data back to Facebook are OK, while those that do not violate the site’s platform policy.

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15 Tricks Learned While Getting My App’s Facebook Page From 0 To 100K Fans

15FacebookTricks

Running a successful Facebook page is often more about science and accuracy than about socializing. You probably already know this from your personal page: You can post great content at the wrong time or under an unattractive title, and it will hardly be noticed. The AutoCAD WS application Facebook fan page now exceeds 200,000 fans (for a business-to-business app; not a company). I had the honor of working on that fan page from the “create new page” step to the point when it reached 100,000 fans. During that time, I learned a lot, namely that simple tweaks and tricks can leverage your content significantly.

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