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Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!

Google Plus Takes Aim At Facebook Connect With Launch Of Google Plus Sign-In

GooglePlusSignInTeaser

The Facebook Connect button that appears on websites throughout the Internet may soon have company, as rival social network Google Plus Tuesday rolled out Google Plus Sign-In, which performs similar functions to Facebook Connect by allowing users of Google Plus, Gmail, YouTube, and other Google services to use their credentials to sign into applications.

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Facebook Like Buttons On TV Make People Click

TVtease

Social media symbols on television make consumers want to click. Almost two out of every three people surveyed by Accenture could recall seeing like icons while watching TV and one third have proceeded to “interact with social media” after seeing such a thumbs-up or similar logo on the broadcast screen.

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