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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Google Plus Takes Aim At Facebook Connect With Launch Of Google Plus Sign-In

GooglePlusSignInTeaser

The Facebook Connect button that appears on websites throughout the Internet may soon have company, as rival social network Google Plus Tuesday rolled out Google Plus Sign-In, which performs similar functions to Facebook Connect by allowing users of Google Plus, Gmail, YouTube, and other Google services to use their credentials to sign into applications.

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Facebook Like Buttons On TV Make People Click

TVtease

Social media symbols on television make consumers want to click. Almost two out of every three people surveyed by Accenture could recall seeing like icons while watching TV and one third have proceeded to “interact with social media” after seeing such a thumbs-up or similar logo on the broadcast screen.

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