Sheryl Sandberg

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Facebook Executives, Directors Exercise Restricted Stock Units, Sell Off Shares

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WhatsApp co-founder and CEO and Facebook director Jan Koum, vice president of business and marketing partnerships David Fischer, chief technology officer Mike Schroepfer, chief product officer Chris Cox, chief operating officer Sheryl Sandberg, chief financial officer David Wehner, VP and general counsel Colin Stretch, chief accounting officer Jas Athwal and director Susan Desmond-Hellmann reported activities involving restricted stock units and sales of Facebook class-A common shares in Form 4 filings Tuesday with the Securities and Exchange Commission.

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Why Facebook Needs to Focus on the Phone Call

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Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.

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Mark Zuckerberg Q&A: Messenger, Pages’ Reach, ‘The Social Network’ and Those Grey T-Shirts

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Facebook co-founder and CEO Mark Zuckerberg hosted a community question-and-answer session Thursday at the company’s headquarters in Menlo Park, Calif., during which he offered his views on topics including removing messaging from the social network’s flagship applications and requiring users to download Messenger, pages’ declining organic reach, whether or not Facebook is cool, The Social Network and his wardrobe.

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3Q EARNINGS: Everything Sheryl Sandberg Said About Facebook Advertising

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Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.

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