Facebook Strategic Preferred Marketing Developer and social marketing platform Shift announced the release of the next generation of its platform, which includes people-based marketing and measurement tools, enhanced automation technology, comprehensive reporting and a re-engineered programmatic ads solution.
Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
Social marketing platform Shift, a Facebook Strategic Preferred Marketing Developer, has a new vice president of agency partnerships: Andrea Wolinetz, former managing director of connected platforms at PHD.
Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below.
In the four years between 2010 FIFA World Cup South Africa and 2014 FIFA World Cup Brazil, which kicks off Thursday, Facebook has more than doubled its total of monthly active users, to more than 1.2 billion, while Twitter has seen a nearly fivefold increase in its MAU count, to more than 255 million.
The Audience Operating System from analytics company Acxiom is now integrated into the Shift Open Marketing Cloud, tying comprehensive data and media buying together, the two companies announced Tuesday.
Seven Facebook Preferred Marketing Developers were called out by Forrester Research in its latest report, The Forrester Wave: Social Advertising Platforms, Q4 2013, with Kenshoo crowned as the category leader, joined by Salesforce.com, Marin Software, Unified, Shift, Optimal, and Nanigans.