Facebook announced in late January that page administrators would “soon” be able to add call to action buttons to the lower-right-hand corners of their page post ads, and it appears that soon may be here now.
Facebook Announces Rollout Of Custom Audiences For Websites, Apps; New Call To Action Buttons For Page Post Ads
The extension of Facebook’s custom audiences ad-targeting feature to websites and mobile applications, initially announced by Facebook last October, has been rolled out globally, and the social network also announced that five buttons triggering calls to action — shop now, learn more, sign up, book now, and download — will soon be available in the lower-right-hand corner of page post ads.
Mobile application tracking and analytics platform AppsFlyer, a Facebook Mobile Measurement Partner, announced full support for the new calls to action Facebook introduced earlier this week for its mobile app install ads.
Facebook’s mobile application install ads have been a successful tool for brands and developers to drive users of the social network to install their apps, but what about getting them to return? The seven new calls to action for mobile app install ads announced by Facebook Tuesday are aimed at doing just that.
Facebook is continuing its test of offers, this time creating a “Remind Me” button on the mobile News Feed. According to sister site Inside Facebook, some users are seeing such a button, which allows users to save offers for later. This helps create conversions on offers, since many people are still uneasy with purchasing items via mobile.
A new version of offers being tested by Facebook is aimed at giving users more options, such as the choice of redeeming the offers immediately or receiving reminder emails and notifications prior to the expirations of the promotions.