Many companies on Facebook will run some kind of holiday campaign or connect with fans through this theme. How can brands stand out? That’s what Likeable Media’s latest white paper aims to answer. Likeable notes that by utilizing the social networks differently, using effective advertising techniques, finding ways to engage the audience, and taking advantage of social commerce channels, brands can rise above the general noise.
Pinterest is dominating as a social site where consumers and retailers connect, according to a new comScore-led study. On the image-rich site, retailers can easily showcase their wares in a flashy digital format, and shoppers are eating (and buying) it up.