For brands on Facebook, paid media not only increases the reach of News Feed posts, but it also bumps up organic and viral impressions by up to 200 percent, according to a study of more than 2,000 News Feed posts in the first and second quarters, which generated more than 2 billion impressions, by social rich-media platform ShopIgniter.
Social advertising and marketing companies Compass Labs and ShopIgniter announced a partnership that will offer brands access to the former’s audience insights and interest-targeting capabilities and the latter’s social rich media campaigns.
Social media marketing outfit ShopIgniter hopes to ignite more return on investment from Facebook and other social networks for brands and retailers with the launch of the latest version of its flagship product, Igniter 4.0.
ShopIgniter is announcing an upgraded commerce platform the day after we’ve learned of the demise of competitor Adgregate Markets.
Social commerce software provider ShopIgniter is bringing shopping directly into the Facebook news feed.
Shoppers on Facebook like to buy more, spend more, and shop more – at least according to the latest numbers from private shopping site Kembrel.