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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

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As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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10 Ways To Stalk A Facebook Profile For Holiday Gift Ideas

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It’s hard to believe that Thanksgiving is already here. Perhaps even more difficult to swallow is the subsequent holiday season and its accompanying pressures. With Black Friday starting ridiculously early this year, you better be ready to put down the pie and shop. The thought of trying to buy presents to please everyone is more than exhausting. How will you know what to buy? Consult Facebook.

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Fashion, Shopping App SizeMob Allows Users To Share Sizing, Tastes, With Help From Facebook

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Shoppers often turn to gift cards in lieu of actual presents because, at least when it comes to clothing, remembering the sizes and preferences of family and friends is a daunting task. SizeMob, a Web and Apple iOS application that officially launched Wednesday, can make that task less daunting, and make stores’ return lines a bit shorter, with a little help from Facebook.

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STUDY: Pinterest Tops Facebook In Shopping Engagement

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As Facebook enters the ecommerce game, a new study shows that it still has work to do to catch up with Pinterest. According to statistics from Bizrate Insights, 69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.

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