A study of the impact of mobile and social media habits of more than 6,500 U.S. consumers when making decisions on retail purchases or restaurants found that nearly three-quarters of respondents consult Facebook in making those decisions, while one-half have tried new brands due to recommendations via social media.
Whenever you buy something stylish or cool off Etsy, friends tend to ask where it came from. Now, the online boutique has enhanced its offerings on Facebook, so now anything you favorite on Etsy will show up on your timeline.
Calling all shoppers:In a first of its kind, StyleMint, the social commerce brand launched by fashion mavens Mary-Kate and Ashley Olsen in collaboration with Beachmint, will live-stream a shopping event on its Facebook fan page tomorrow, April 20, at noon Eastern Time.
Evoking the spirit of Brazil on Earth Day, Macy’s has teamed up with The Nature Conservancy to raise money for the Amazon.
Shopping suggestions on Facebook are motivating more people to complete purchases.
Facebook commerce and marketing can even work for niche retailers and small businesses.
Monetate urges retailers to allow shoppers to log in via Facebook: 75 percent of online transactions that are launched but not completed fail because users abandon their online shopping carts.