For every Facebook page administrator who has ever thought to themselves, “I wish this thing had a manual,” Facebook application creator ShortStack just came through with its release of the Facebook Maintenance Manual.
Now that the Halloween costumes have been put away and all of the candy has been eaten, Thanksgiving is the next big holiday on tap, as well as the shopping frenzies that accompany the long weekend on Black Friday and Cyber Monday. How should brands on Facebook be preparing for the holiday?
Following the announcement by Facebook in August that it relaxed its guidelines on promotions, companies including ShortStack, Woobox, KRDS, TabSite, Offerpop, and Comment Game have taken advantage with products that enable page administrators to run contests and promotions directly on the social network’s News Feed, but what about branded games that are fully playable in News Feed? That’s where Stick and Play comes in.
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.
Last week, when Facebook announced that page administrators can now create promotions without needing to use third-party applications, it stirred up a lot of conversation around our office. And it prompted our development team to get to work on a new feature to help our users collect and use the valuable data that comes from Timeline contests.
Earlier this week, Facebook announced a big change to its promotion guidelines. Businesses and brands can now host contests and promotions right from their Timelines, with no third-party applications required. (Of course, there are some limitations, and apps are still useful, especially for gathering and organizing data that are useful for marketing, and for helping to maintain consistent branding.) The change is especially exciting for small business owners who want to run basic Timeline contests.
Facebook application creator ShortStack reacted to Facebook’s announcement Tuesday that third-party apps are no longer required to create promotions on pages with a new feature that allows page administrators to collect and import likes and comments from their status updates into a database, after which they can both pick random winners for their contests and save those data for future marketing efforts.
Facebook Tuesday announced updated guidelines for promotions on the social network, and the most prominent change was the removal of the requirement that promotions be administered via applications only.