The holiday season is approaching, bringing with it the prime season for brands running contests on Facebook. On that note, Facebook application creator ShortStack shared 18 tips for building social media contests, in infographic form.
When Facebook page administrators monitor the performance of posts on their pages, they tend to focus on likes, comments, shares and reach, but ShortStack CEO Jim Belosic urged admins not to forget about post clicks, and even other clicks.
Facebook application creator ShortStack will always be intertwined with the social network, but the company is branching out with its launch of Campaign Builder, which brings its users’ campaigns to all destinations, Web and mobile.
Many social marketing companies have published infographics with advice for brands on Facebook on how to counter the plummeting organic reach of their page posts, but it’s safe to say that Facebook application creator ShortStack was the first to do so in quilt form.
Where should Facebook page administrators who had been relying on application provider Wildfire Interactive turn, now that Google announced that it will no longer add new features or sign up new customers for Wildfire?
With the slow rollout of Facebook’s recently introduced new layout for desktop pages, which has not yet been implemented on most pages, page administrators with applications on their pages are unsure how those apps will be affected. Not to worry, according to Sara Piccola, “mistress of propaganda” for Facebook app creator ShortStack.
Pointing out that 35 percent of users who like Facebook pages do so in order to participate in contests, Facebook application creator ShortStack prepared an infographic outlining 17 steps that page administrators can take to ensure that their contests are successful.