ShortStack - AllFacebook

ShortStack - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Tue, 21 May 2013 22:48:18 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 5 Changes That Would Greatly Improve Facebook Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.

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]]> Justin Lafferty http://allfacebook.com/5-changes-that-would-greatly-improve-facebook_b117727#disqus_thread http://allfacebook.com/5-changes-that-would-greatly-improve-facebook_b117727 http://allfacebook.com/?p=117727 Fri, 17 May 2013 12:26:58 +0000 INFOGRAPHIC: How To Show Clients The Value Of Facebook Even though Facebook has more than 1 billion monthly active users, many businesses are still unconvinced that having a presence on the social network can help. So how can you convince companies to at least open and operate Facebook pages? ShortStack and DashBurst compiled seven ways to make your case to social media-shy clients.

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]]> Justin Lafferty http://allfacebook.com/infographic-show-value-facebook_b116699#disqus_thread http://allfacebook.com/infographic-show-value-facebook_b116699 http://allfacebook.com/?p=116699 Mon, 06 May 2013 18:40:13 +0000 INFOGRAPHIC: Elements Of A Perfect Facebook Contest App Contests are all over Facebook — some are fun and play by the rules, others are boring or illegal. ShortStack put together an interesting infographic that offers tips for brands and pages that want to create a Facebook contest that draws people in. ShortStack broke these steps down scientifically.

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]]> Justin Lafferty http://allfacebook.com/infographic-elements-facebook-contest_b115852#disqus_thread http://allfacebook.com/infographic-elements-facebook-contest_b115852 http://allfacebook.com/?p=115852 Tue, 23 Apr 2013 18:23:39 +0000 How To Make Your Facebook Page Do Triple Duty For Your Business

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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]]> Guest Writer http://allfacebook.com/belosic-facebook-page-triple-duty_b115498#disqus_thread http://allfacebook.com/belosic-facebook-page-triple-duty_b115498 http://allfacebook.com/?p=115498 Wed, 17 Apr 2013 15:24:45 +0000 Do The Research Before Posting A Photo From The Web On Facebook

Photos are the among the most engaging content on Facebook and the major motivator behind the site’s News Feed redesign. However, many people and pages don’t understand the rules on posting photos. Simply pulling pictures from Google searches and posting them on Facebook pages can get moderators in trouble, as Noelle Federico, chief financial officer of stock photo company Dreamstime, told AllFacebook.

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]]> Justin Lafferty http://allfacebook.com/do-the-research-before-posting-a-photo-from-the-web-on-facebook_b112657#disqus_thread http://allfacebook.com/do-the-research-before-posting-a-photo-from-the-web-on-facebook_b112657 http://allfacebook.com/?p=112657 Mon, 11 Mar 2013 15:59:50 +0000 INFOGRAPHIC: What To Expect From Facebook’s News Feed Several experts have wondered what the new Facebook News Feed means for users and brands. ShortStack, true to its visual nature, has put together a guide detailing the changes that Facebook announced Thursday. The guide shows how brands can expect their content to look in the redesigned News Feed.

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]]> Justin Lafferty http://allfacebook.com/shortstack-facebook-news-feed_b112523#disqus_thread http://allfacebook.com/shortstack-facebook-news-feed_b112523 http://allfacebook.com/?p=112523 Fri, 08 Mar 2013 14:12:43 +0000 INFOGRAPHIC: How To Run A Facebook Contest Companies find that one of the best ways to reach fans on Facebook is through contests. But as the rules are sometimes murky and not always enforced, and many brands are a little confused at what’s legal and what’s verboten when it comes to Facebook contests. ShortStack recently created a rubric for those looking to create successful Facebook contests.

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]]> Justin Lafferty http://allfacebook.com/infographic-how-to-run-a-facebook-contest_b112204#disqus_thread http://allfacebook.com/infographic-how-to-run-a-facebook-contest_b112204 http://allfacebook.com/?p=112204 Tue, 05 Mar 2013 17:50:47 +0000 How Can Nonprofits Use Facebook To Motivate Donors?

Several nonprofits have found success marketing and getting recognition through Facebook. ShortStack recently blogged about how nonprofits can create and manage Facebook pages that not only build awareness of the organizations, but motivate donors to give.

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]]> Justin Lafferty http://allfacebook.com/how-can-nonprofits-use-facebook-to-motivate-donors_b111745#disqus_thread http://allfacebook.com/how-can-nonprofits-use-facebook-to-motivate-donors_b111745 http://allfacebook.com/?p=111745 Wed, 27 Feb 2013 15:31:41 +0000 4 Mistakes That Will Get Your Facebook Contest Shut Down

Last week, sister site Inside Facebook posted an article about the number of businesses that are still running illegal contests on Facebook. The writer pointed out that a shocking number of page owners don’t know the most basic rule: You can’t post a message on your wall and call it a contest. Nor can you make liking your page an automatic entry to a contest. You can, however, require that people who want to enter your contest like your page or check in at your business in order to gain access to your contest application.

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]]> Guest Writer http://allfacebook.com/4-mistakes-that-will-get-your-facebook-contest-shut-down_b111212#disqus_thread http://allfacebook.com/4-mistakes-that-will-get-your-facebook-contest-shut-down_b111212 http://allfacebook.com/?p=111212 Wed, 20 Feb 2013 18:50:50 +0000 INFOGRAPHIC: Ways To Get More Shares On Facebook So you’ve got an awesome message, but you’re not sure how to get people to spread the news to their Facebook friends? Social media expert Mari Smith (along with ShortStack) came up with some ways that Facebook pages can start getting more of their users to share their posts, such as including calls to action and using entertaining (yet relevant) pitches.

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]]> Justin Lafferty http://allfacebook.com/shortstack-mari-smith-more-shares_b111200#disqus_thread http://allfacebook.com/shortstack-mari-smith-more-shares_b111200 http://allfacebook.com/?p=111200 Wed, 20 Feb 2013 14:36:23 +0000 Inconsistent Enforcement, Inability To Avoid News Feed Plague Facebook’s 20 Percent Text Rule

Facebook marketing expert Jon Loomer is 100 percent annoyed with Facebook’s 20 percent rule, as in, from Section III.D of the social network’s advertising guidelines: “Ads and sponsored stories for news feed that originate from pages may not include images with more than 20 percent text.”

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]]> David Cohen http://allfacebook.com/jon-loomer-20-percent-text-rule_b111081#disqus_thread http://allfacebook.com/jon-loomer-20-percent-text-rule_b111081 http://allfacebook.com/?p=111081 Tue, 19 Feb 2013 12:10:11 +0000 How To Grow Your Business Using Facebook

Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.

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]]> Guest Writer http://allfacebook.com/shortstack-jim-belosic-grow-business_b110216#disqus_thread http://allfacebook.com/shortstack-jim-belosic-grow-business_b110216 http://allfacebook.com/?p=110216 Wed, 06 Feb 2013 14:30:22 +0000 Facebook Page Builder ShortStack Keeps Growing

Facebook page builder ShortStack is becoming more popular. The company announced Wednesday that it grew by more than 100,000 customers in 2012 and experienced revenue growth of 546 percent.

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]]> Justin Lafferty http://allfacebook.com/shortstack-announces-growth_b109163#disqus_thread http://allfacebook.com/shortstack-announces-growth_b109163 http://allfacebook.com/?p=109163 Wed, 23 Jan 2013 19:27:09 +0000 INFOGRAPHIC: Visualizing Facebook’s 20 Percent Ad Text Rule In December, Facebook confused several page administrators by making it a rule that text in cover images and ads must be limited to 20 percent of the total picture. How can someone tell what constitutes 20 percent of an ad if they’re not that great with math? ShortStack took some of the guesswork out of it all by showing how page admins can still get their message across if only 20 percent of the ad or cover photo can be text.

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]]> Justin Lafferty http://allfacebook.com/infographic-short-stack-20-percent_b108815#disqus_thread http://allfacebook.com/infographic-short-stack-20-percent_b108815 http://allfacebook.com/?p=108815 Thu, 17 Jan 2013 19:53:29 +0000 INFOGRAPHIC: A Facebook Page-Management Checklist Do you think you’ve got your Facebook page covered? Think again. There are myriad things to check and consider when you’re managing your Facebook page. Luckily, ShortStack came out with a nice infographic showing ways that page administrators can evaluate their pages.

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]]> Justin Lafferty http://allfacebook.com/shortstack-page-infographic_b108678#disqus_thread http://allfacebook.com/shortstack-page-infographic_b108678 http://allfacebook.com/?p=108678 Wed, 16 Jan 2013 19:53:15 +0000