Cloud-based social marketing platform Shoutlet has a new CEO: former First Data Executive Vice President of Global Product Management and Innovation Mark Herrington.
Cloud-based social marketing platform Shoutlet added to its executive ranks and its board of directors, bringing aboard former Angie’s List Director of Product Management Brian Nelson as vice president of application development and announcing two additions to its board.
Cloud-based social marketing platform Shoutlet announced that Roy Jugessur joined the company as head of Europe, the Middle East, and Africa.
Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.
Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.
Cloud-based self-serve social marketing platform Shoutlet Tuesday released Shoutlet 6.0, a major update with new features including tools for social ads, social analytics, social contests, and social listening.
Facebook set the marketing world abuzz when it began testing two features: opt-in notifications for page updates (so users can be pinged whenever a page they have chosen posts) and a separate pages feed (where users can see all posts from all pages they’ve liked). Jason Weaver, CEO of Shoutlet, a social media marketing service that works with top consumer brands, told AllFacebook recently that he thinks this is a chance for companies to re-establish connections with fans.
Cloud-based self-serve social marketing platform Shoutlet announced Thursday that it raised $15 million in series-C funding from FTV Capital, bringing the company’s outside investment total to $24.2 million.
Facebook and social customer-experience provider Lithium Technologies rolled out its next-generation solution today, adding features such as rich media interactions, ad hoc groups, streaming conversations, and an improved ratings and reviews module.
Maintaining a presence on Facebook has become a necessity for marketers, rather than an optional or extra activity. And the importance of the social network for brands has led to a flood of companies that develop Facebook brand pages.