Despite Facebook’s well-documented efforts to simplify its advertising offerings, several different dimensions still exist for elements on pages and in ads. Facebook marketing expert Jon Loomer took the most recent crack at putting all of the necessary information in one place with an infographic created for him by Lea Heckley.
A reader of sister blog Inside Facebook shared a screenshot in June of a sidebar module titled, “Get Important News,” with links to three news-related sites. The social network appears to be expanding on that test, as AllFacebook reader Yan Yanko Kotliarsky shared the screenshot above, which featured a different design for the Get Important News module, as well as a “Games You May Like” module.
We reported in June that some Facebook users were seeing a “browse” option in their favorites menus, that brought them to this URL, https://www.facebook.com/discover-something-new, where they were served up random Graph Search queries, such as “favorite books of my friends,” “videos of favorite TV shows from my friends,” “cover photos by my friends,” and “movies liked by people who have interests similar to mine.” Now the browse test appears to have resurfaced in the sidebar on the left-hand side of the new News Feed design.
Just how powerful is Facebook’s News Feed? One of the alpha testers of Facebook Exchange retargeted News Feed ads, Nanigans, said advertising on the site’s primary feature increased return on investment by 197 percent, compared with the right sidebar.
Microsoft introduced an update to its Bing search engine today that includes a sidebar column containing related information from users’ Facebook friends.
Facebook users who hate the new sidebar chat can relax: A fix is here.