Silicon Valley

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

UPDATED: Why Are Developers Planning Away From Facebook?

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Zynga isn’t the only developer trying to be more independent from Facebook. Others are following suit, looking elsewhere to gain popularity. How did Facebook fall out of favor so quickly? Silicon Valley blogger and entrepreneur Andrew Chen examined why developers are souring on Facebook — offering lack of virality, the cost of doing business, and the finite nature of News Feed as reasons.

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Facebook Addresses Mobile Future At Crunchup

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As investors question whether or not Facebook can make money off the millions who access the social network via mobile devices, the company’s stock has plummeted. At Friday’s TechCrunch Facebook Ecosystem Crunchup at the Fox Theatre in Redwood City, Calif., Facebook executives explained how the site has taken an all-hands-on-deck approach to creating a richer experience on smartphones. They also detailed why a Facebook phone isn’t in the works.

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