The summer has come to an end, and digital marketing technology provider Silverpop broke out the popcorn and examined the performances of this year’s summer blockbuster films on Facebook and other social networks.
The New York Yankees may be injury-plagued and off to a sluggish start to the 2013 Major League Baseball season, but when it comes to Facebook and overall social media, the club is running away with the pennant race.
With the 55th Annual Grammy Awards taking place Sunday night, email marketing and marketing automation technology provider Silverpop examined how the six most-nominated artists — Fun, Kanye West, Mumford & Sons, Jay-Z, Frank Ocean, and The Black Keys — interact with their fans via Facebook and other social networks.
For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure. Then we started targeting people who liked the BBC, were high-income, and had status in frequent-flyer programs. Interesting content begat emails, and emails begat sales. Success! Lateral targeting is key to winning on Facebook.