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INFOGRAPHIC: Major League Baseball Facebook Standings At Opening Of 2013 Season

David Cohen — Fri, 05 Apr 2013 17:30:22 +0000

The New York Yankees may be injury-plagued and off to a sluggish start to the 2013 Major League Baseball season, but when it comes to Facebook and overall social media, the club is running away with the pennant race.

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New Career Opportunities Daily: The best jobs in media.

INFOGRAPHIC: How Social Are The Six Most-Nominated Artists At The Grammy Awards?

David Cohen — Fri, 08 Feb 2013 13:15:26 +0000

With the 55th Annual Grammy Awards taking place Sunday night, email marketing and marketing automation technology provider Silverpop examined how the six most-nominated artists — Fun, Kanye West, Mumford & Sons, Jay-Z, Frank Ocean, and The Black Keys — interact with their fans via Facebook and other social networks.

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New Career Opportunities Daily: The best jobs in media.

Why A Little Weird Thinking Is Key To Facebook Success

Dennis Yu — Tue, 11 Dec 2012 15:04:14 +0000

For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure. Then we started targeting people who liked the BBC, were high-income, and had status in frequent-flyer programs. Interesting content begat emails, and emails begat sales. Success! Lateral targeting is key to winning on Facebook.

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New Career Opportunities Daily: The best jobs in media.