Report: Addition Of Ads To News Feed, Mobile Drove Facebook Click-Through Rates Up In 3Q, Cost Per Click Down
Click-through rates for Facebook ads during the third quarter rose dramatically, causing a large drop in cost per click, according to the latest report from social media advertising specialist TBG Digital, which analyzed some 520 billion impressions in more than 190 countries for 282 clients from the first quarter of 2011 through the third quarter of 2012.
Not long after several companies celebrated their entrance into the Facebook Preferred Marketing Developer Program, one company has lost its ads badge for violating rules regarding talking about new product tests. According to sister site Inside Facebook, TBG Digital is no longer recognized as a Preferred Marketing Developer in the field of advertising.
Facebook’s oft-criticized advertising sector got some good news in the form of the second-quarter 2012 Global Facebook Advertising Report from social media advertising specialist TBG Digital, as numbers were up across the board in several key metrics, driven largely by the success of sponsored stories.
Facebook’s move to allow advertisers to purchase sponsored stories exclusively targeted to mobile news feeds is apparently paying off, at least according to Facebook and social advertising outfit TBG Digital, and if the social network and brands can sustain the momentum, it may present a solution to Facebook’s oft-reported mobile revenue woes.