Simon Mansell

Report: Addition Of Ads To News Feed, Mobile Drove Facebook Click-Through Rates Up In 3Q, Cost Per Click Down

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Click-through rates for Facebook ads during the third quarter rose dramatically, causing a large drop in cost per click, according to the latest report from social media advertising specialist TBG Digital, which analyzed some 520 billion impressions in more than 190 countries for 282 clients from the first quarter of 2011 through the third quarter of 2012.

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