Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.
With the 2012 Summer Olympic Games in London set to begin July 27 and run through Aug. 12, Facebook created a portal page, Explore London 2012 on Facebook, which provides links to the Facebook pages of Olympic athletes, teams, and sports.
Maybe we’re skeptical by nature, but it’s hard to believe that an appearance in the background of a China Central Television documentary by Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg and this then-girlfriend (and now wife) Priscilla Chan was a coincidence.