Skittles

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!

Mob The Rainbow And Send Valentines On Facebook

Mob the Rainbow Icon

Mob the Rainbow IconCrowdsourcing online is nothing new. Every social voting site and its cousins crowdsource content moderation. You can also use the Internet to crowdsource advice, non-profit donations, movie funding, movie content, “flash mobs” (though that’s usually through text messaging) and more. Now, Wm. Wrigley Jr. Company, makers of Skittles candies, wants to crowdsource the digital equivalent of random acts of kindness. They’re trying to leverage Facebook’s huge user base to “cause some fun,” via their Mob the Rainbow Facebook application and campaign.
Read more