Skittles

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Mob The Rainbow And Send Valentines On Facebook

Mob the Rainbow Icon

Mob the Rainbow IconCrowdsourcing online is nothing new. Every social voting site and its cousins crowdsource content moderation. You can also use the Internet to crowdsource advice, non-profit donations, movie funding, movie content, “flash mobs” (though that’s usually through text messaging) and more. Now, Wm. Wrigley Jr. Company, makers of Skittles candies, wants to crowdsource the digital equivalent of random acts of kindness. They’re trying to leverage Facebook’s huge user base to “cause some fun,” via their Mob the Rainbow Facebook application and campaign.
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