Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!

Slide Announces $500,000+ Sponsorship From Hot Pockets

Slide Logo

-Slide Logo-Today Slide is announcing the launch of season two of KatalystHQ within their FunSpace Facebook application and with it, a $500,000+ sponsorship by NESTLÉ® HOT POCKETS®. Recently the company claimed that they has laid off a large portion of their sales staff in order to focus “its attention on building a team that will focus on higher-end campaigns, ones in the $500,000 category range.” (Source: GigaOm) Many large developers that I spoke with laughed at the concept, asking “Are there really that many $500,000 plus sponsorships?” Apparently so.
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RockYou Beats Out Slide as Top Facebook Developer

While RockYou and Slide have been battling for the top developer spot with their Facebook applications, the recent changes made to Facebook’s design have caused an uproar in terms of applications’ status, distribution and permeation.

As Nick noted earlier this month, both RockYou and Slide began to recover from the drop in traffic the Facebook redesign had on their respective applications, and are back to battling it out for the top spot yet again. Nearly two weeks ago it looked as though RockYou would overtake Slide in terms of active montly users, and today we see that this is still the case.
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RockYou and Slide Continue Battle for Top Developer

-RockYou Slide Logos-Over the past few months both big and small developers have been substantially impacted by the Facebook redesign. Many suffered huge plunges in traffic, few of which were able to make adjustments that resulted in a return to normal. Slide for instance had their top application, FunSpace, drop from close to 20 million monthly active users down to a low of 13 million monthly active users in the past months. That’s a whopping 35 percent decrease in traffic.
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