Slingshot, the photo- and video-sharing application released by Facebook last month, is one of the components of the social media campaign backing the digital video-on-demand re-release of feature film Affluenza by FilmBuff, a company that buys and distributes independent narrative films and documentaries.
In February, Facebook Director of Engineering Jocelyn Goldfein said the social network was not scrapping its sputtering Home Android overlay, but a lot has apparently changed in four months, as The New York Times’ Bits blog reported that the team of engineers that had been working on Home has been disbanded.
The second application from Facebook Creative Labs, Slingshot, was officially released Tuesday after a brief cameo last week, and what is being billed as the social network’s answer to Snapchat is available for iPhones running iOS 7 via the iTunes App Store, and for Android devices running Jelly Bean and KitKat via Google Play.
The video-sharing application and Snapchat competitor that was first reported by Financial Times last month appears to be ready to “Slingshot” itself onto the iTunes App Store, as TechCrunch, The Verge, and sister blog Inside Facebook all caught glimpses of a listing for the new Slingshot app before Facebook began to remove it from the App Store, and AllFacebook spotted it on the App Store page for Malaysia (still live at the time of this post, with a release date of June 10).
If you can’t buy it, build something to compete with it: According to a report by Financial Times, Facebook has been working on a video-sharing application, referred to within the company as Slingshot, for several months, potentially as a competitor to Snapchat, which spurned the social network’s $3 billion-plus acquisition offer last November.