Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.
Small and Midsized Businesses
Facebook continued to mark National Cyber Security Awareness Month with content aimed at keeping its users safe on the social network, and the latest installment is an infographic containing tips for how small and midsized businesses can protect their pages.
The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
Facebook announced that it has teamed up with the Cherie Blair Foundation for Women to help support the women entrepreneurs’ organization’s mentoring program.
Facebook announced the winners of its Facebook Fit All-Star Challenge, selecting two small business owners from each of the five Facebook Fit events for small and midsized businesses that it conducted this summer.
Facebook appears to have quietly launched radius-based advertising, which allows local businesses to determine a radius surrounding their locations, after which the social network provides them with a figure of how many users they can reach.
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.