Small and Midsized Businesses
Chief Operating Officer Sheryl Sandberg announced during Facebook’s second-quarter earnings call Wednesday that the social network now has more than 1.5 million active advertisers, as well as more than 30 million active small and midsized businesses, with 19 million of those active on mobile.
Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.
Former Facebook Vice President of Global Operations Colm Long led a $650,000 seed funding round for PropelAd, which provides digital advertising automation for small and midsized businesses, and Tribal.vc and Enterprise Ireland also took part.
It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”
Electronic payments provider Square, one of Facebook’s partners in its Facebook Fit initiative for small and midsized businesses, provided five tips for businesses eyeing electronic payments in a post on the Facebook for Business page.
Facebook continued its emphasis on small and midsized businesses with its launch of the Getting Started series, a series of posts aimed at SMBs that are new to Facebook. The first installment explained the basics behind Facebook advertising and ad targeting.
Social commerce solutions provider Easy Social Shop is trying to live up to the first word in its name with Wednesday’s announcement of a feature allowing merchants to create Facebook stores from pre-existing online stores with one click.