Small Business

Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!

How Will Facebook’s 2014 Overhaul Of Its Campaign Structure Affect Advertisers?

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Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.

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STUDY: Small Businesses Cite Pluses, Minuses Of Facebook’s Impact Over The Past Five Years

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Small business owners comparing the environment today versus that of five years ago feel that the rise of Facebook and other social networks has been both a plus and a minus, making running their businesses more complicated, but offering them easier, inexpensive ways to market, according to a survey released Monday by engagement marketing firm Constant Contact.

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Small Businesses Win Big Through Facebook

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Thanks to a partnership between Facebook and American Express, five small businesses earned $25,000 and social media help as part of the Big Break For Small Businesses contest. Casale Jewelers of Staten Island, N.Y.; Hendrick Boards of Orange County, Calif.; Dick Pond Athletics of Chicago; The Produce Box of Raleigh, N.C.; and Dutch Monkey Doughnuts of Cumming, Ga., were the lucky winners.

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