Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.
More than 25 million Facebook pages are now classified as small business pages following a change by the social network to include ecommerce pages in the category, Global Director of Small Business Dan Levy announced Monday at Salesforce’s Dreamforce conference in San Francisco.
One of the biggest challenges mentioned by small business owners when it comes to marketing on Facebook is devoting the necessary time. Julie Shenkman, owner of Sam’s Chowder House in Half Moon Bay, Calif., spoke with Facebook about how the social network became one of the necessary ingredients in her marketing recipe.
Small business owners comparing the environment today versus that of five years ago feel that the rise of Facebook and other social networks has been both a plus and a minus, making running their businesses more complicated, but offering them easier, inexpensive ways to market, according to a survey released Monday by engagement marketing firm Constant Contact.
Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.
Thanks to a partnership between Facebook and American Express, five small businesses earned $25,000 and social media help as part of the Big Break For Small Businesses contest. Casale Jewelers of Staten Island, N.Y.; Hendrick Boards of Orange County, Calif.; Dick Pond Athletics of Chicago; The Produce Box of Raleigh, N.C.; and Dutch Monkey Doughnuts of Cumming, Ga., were the lucky winners.
In an effort to better serve its growing small business clientele, Facebook has revamped its Facebook for Business website. The social network announced the changes, which will provide more in-depth tips and tutorials for smaller and midsized businesses that advertise through Facebook.
Pretty much every small business could use a little extra cash and some guidance with social marketing. Luckily, Facebook and American Express want to help. By entering the “Big Break for Small Business” contest, smaller companies can win $25,000 and house calls from American Express and Facebook branding experts to help them launch a sound social marketing campaign.
A survey of more than 100,000 smaller retailers found that nearly 40 percent use Facebook ads, and among them 70 percent said they would do so again.