
Social media dashboard developer Postling looked at the activities of its small business customers to analyze network use. Facebook and Twitter have the most popularity.

Social media dashboard developer Postling looked at the activities of its small business customers to analyze network use. Facebook and Twitter have the most popularity.

First there was Black Friday for big retailers, and then Cyber Monday for online merchants. Now, small businesses are getting their own boost with Small Business Saturday, the Saturday after Thanksgiving. And to help push the new date, American Express is giving away money to left and right.

Everything business owners and mangers need to know about the new Facebook Deals.

Parature is trying to become the main support tab for corporate Facebook Pages so that customers can easily interact and get the support that they need either via chat, submitting a request, or even share their positive experiences with friends. Duke Chung, CSO and founder of Parature, told us, “We’ve been in this business for 9years, are well funded, and work with over 800 customers, serving over 15 million registered users throughout 45 countries.”
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You’re the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I completely understand the challenges of running a small business and after speaking with lawyers, florists, dentists, and many other small businesses, I’ve compiled the following list of strategies that should help ease the process.
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Earlier this week, Borrell Associates released data suggesting that Facebook generates 74 percent of their advertising revenue through local businesses. More specifically, $229.47 million of a total advertising revenue estimate of $310.069 will come from local advertisers. How accurate is this estimate? Who knows, but considering that the company is projecting Twitter to be generating $288.061 million in ad revenue this year, there’s a good chance the numbers are way off.
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