Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
Ecommerce website solution provider Shopify announced that its clients can now incorporate the application from social commerce solution Easy Social Shop into their sites following an integration between the two companies.
Ad revenue accounted for $2.34 billion of Facebook’s fourth-quarter-2013 revenue total of $2.59 billion, so it’s no surprise that the social network’s advertising results and initiatives were the topic of the lion’s share of discussion during its earnings call Wednesday.
Global networking company Netgear announced at 2014 International CES in Las Vegas that it is teaming up with Facebook to provide Wi-Fi to small businesses, and the Facebook Wi-Fi service will be available free-of-charge to users of the social network who check in at those businesses’ Facebook pages.
Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.
More than 25 million Facebook pages are now classified as small business pages following a change by the social network to include ecommerce pages in the category, Global Director of Small Business Dan Levy announced Monday at Salesforce’s Dreamforce conference in San Francisco.
Facebook continually encourages small businesses to provide as much information as possible in order to make their pages easier to discover, and the social network is making it easier for some page administrators to specify categories for their businesses.
One of the biggest challenges mentioned by small business owners when it comes to marketing on Facebook is devoting the necessary time. Julie Shenkman, owner of Sam’s Chowder House in Half Moon Bay, Calif., spoke with Facebook about how the social network became one of the necessary ingredients in her marketing recipe.