Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s vast advertising resources.
Not surprisingly, Facebook’s second-quarter earnings call devoted a great deal of time to the social network’s advertising growth, with Chief Operating Officer Sheryl Sandberg devoting the majority of her remarks to the subject.
Most readers are likely familiar with the signs outside McDonald’s restaurants keeping a running tally of how many billions of customers have been served. French startup Smiirl swapped burgers sold for Facebook likes with its upcoming Fliike, which businesses can display in a prominent location to feature a real-time running total of their likes on the social network.
Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with Ad Age, including the future of right-hand-side ads, the social network’s mobile advertising prospects, potential advertising on Facebook-owned photo-sharing network Instagram, and possible monetization of Facebook’s new hashtags.
Facebook Director of Small Business Dan Levy announced a milestone of sorts during a small business roundtable in New York: 1 million advertisers have been active on the social network in the past 28 days.
Small business owners comparing the environment today versus that of five years ago feel that the rise of Facebook and other social networks has been both a plus and a minus, making running their businesses more complicated, but offering them easier, inexpensive ways to market, according to a survey released Monday by engagement marketing firm Constant Contact.
Facebook continued its efforts to become the go-to destination for information on local businesses with its launch of the business object type in Open Graph, aimed at bringing more accurate data to News Feed, Graph Search, check-ins, and pages.
Local businesses are thriving on Facebook, according to statistics released Friday by Dan Levy, director of small business at the social network, who said more than 2 billion connections exist on Facebook between users and local businesses, adding that approximately 70 percent of monthly active users in the U.S. and Canada are connected to local businesses.
Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.