I caught up today with Tavy Ronen, co-owner of The Yarn Co., a yarn shop in Manhattan, to discuss how her small business markets its products around the world using Facebook. The Yarn Co. has six employees, including Ronen and her brother, the other co-owner. Ronen was on a panel at the Facebook Fit conference for small businesses Tuesday at Skylight Clarkson Square in New York. I asked Ronen how she chooses which countries to market to using the social network, why she doesn’t like to schedule posts ahead of time, how lookalike audiences has helped The Yarn Co. boost its number of Facebook fans in only three weeks, and more.
Facebook kicked off its five-city Facebook Fit tour — a conference to help small businesses market themselves on the social network — in New York Tuesday. Some 900 small business owners were in attendance, and Global Director of Small Business Dan Levy announced some new numbers related to mobile and small businesses.
Networking solutions provider D-Link teamed up with Facebook on the D-Link 802.11ac Router with integrated Facebook Wi-Fi, with the aim of allowing small and midsized businesses to offer free Wi-Fi to Facebook users who check in at their locations.
Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp – which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses — to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.
Facebook commerce provider Ecwid announced that it has topped 500,000 registered merchants worldwide and closed a $5 million series-B investment round.
Small businesses are no small matter at Facebook, and Global Director of Small Business Dan Levy is working to keep it that way. Levy spoke with Jon Xavier of Silicon Valley Business Journal about the social network’s recently announced Facebook Fit series of workshops for small and midsized businesses, and the SMB sector, in general.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
Social marketing platform Pagemodo announced its spring 2014 release, with new features Post Designer and Cover Photo Designer aimed at enabling small businesses to easily create visually appealing Facebook pages and presences on other social networks, including Twitter and LinkedIn.