Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp – which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses — to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.
Facebook commerce provider Ecwid announced that it has topped 500,000 registered merchants worldwide and closed a $5 million series-B investment round.
Small businesses are no small matter at Facebook, and Global Director of Small Business Dan Levy is working to keep it that way. Levy spoke with Jon Xavier of Silicon Valley Business Journal about the social network’s recently announced Facebook Fit series of workshops for small and midsized businesses, and the SMB sector, in general.
Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
Social marketing platform Pagemodo announced its spring 2014 release, with new features Post Designer and Cover Photo Designer aimed at enabling small businesses to easily create visually appealing Facebook pages and presences on other social networks, including Twitter and LinkedIn.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
Ecommerce website solution provider Shopify announced that its clients can now incorporate the application from social commerce solution Easy Social Shop into their sites following an integration between the two companies.