The redesigned News Feed Facebook announced Thursday is a beautiful, visually rich design with some borrowed elements from mobile user experience that helps create a smooth, clean experience. But you already read all about it. In an ideal world, a richer and more engaging News Feed is good news for brands, which can benefit from higher engagement on their already mostly visual posts. But there is always a “but.”
Smart Friend Lists
Facebook is continuing to test ways to drive users to take advantage of the close friends list in its smart friend lists, with some users seeing a banner across the top of their homepages promoting the feature.
Facebook has begun pushing its users to take advantage of the smart friend list features it introduced last September.
Facebook added its subscribe and smart friend lists features to its apps for the iPhone and Android devices, and the mobile website.