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Friend2Friend’s Social Engagement Platform Helps Brands Succeed On Facebook Mobile

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Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.

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