Facebook has recently redesigned its link previews — and for good reason. As Mike Maghsoudi at PostRocket discovered, links are the poorest-performing type of post on Facebook, even though they’re usually utilized most often. Maghsoudi blogged about how Facebook pages can get results from links they post, introducing PostRocket’s newest feature: SmartLink.
Companies pour tons of money into making sure their product looks amazing on Facebook’s desktop version, but the results don’t always translate into a nice-looking package for mobile users. As Facebook Co-Founder and CEO Mark Zuckerberg noted in the last earnings report, the number of people who check Facebook from their phone is roughly 600 million and growing. Friend2Friend, a social marketing technology company, released a significant update Wednesday to its Social Engagement Platform, allowing companies to build mobile-first Facebook campaigns.