Facebook users between the ages of 13 and 24 own or use at least five different Web-connected devices, according to the latest installment of the social network’s study of users in that age group from 13 countries, conducted by Crowd DNA.
Shortly after Facebook co-founder and CEO Mark Zuckerberg’s visit to India last month, the social network announced the formation of the India Client Council, made up of client and agency partners in the country and aimed at allowing them to share ideas about the future of marketing.
With the holiday shopping season rapidly approaching, commerce technology platform MarketLive surveyed 1,000 U.S. consumers and found that 49 percent will make purchases based on social referrals, and 30 percent have made purchases via social networks during the past year, up from just 12 percent in 2013.
People in the 13-through-24 age group are optimistic, want to learn about other countries and cultures, forward-looking, value friends and family, and use social media to stay in touch with those friends and family, according to a study by culture experts Crowd DNA, commissioned by Facebook.
Should prisoners be able to access Facebook and other social networks? South Carolina became the latest venue for this debate, as an inmate in the state created an online petition seeking to block a bill sponsored by state Rep. Wendell Gilliard (D- Charleston) that would prohibit inmates from having social media accounts or assisting other inmates in obtaining them, Charleston newspaper The Post and Courier reported.
Despite all of the unhappiness about being forced to use Facebook’s Messenger and security concerns over the permissions required by the application, it remains the most popular messaging app in the U.S., according to a recent report by Parks Associates.
Facebook finally began officially addressing concerns about the permissions and privacy settings in its Messenger applications, with some mobile users seeing posts atop their News Feeds titled, “Messenger: Myths vs. Facts,” containing a “Learn More” button that brings users to a post by Peter Martinazzi, a product manager on the Messenger team.
Facebook announced a new addition to its ad-targeting options with the aim of helping advertisers that are seeking to engage users in high-growth countries, as the social network is now allowing brands to target based on the network connections — 2G, 3G or 4G — they use most often when accessing Facebook.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.