The Council for Research Excellence became the latest group to attempt to define the relationship between television and Facebook and other social networks, finding that social media are more effective at driving viewership of new shows than existing ones.
When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.
Facebook finally announced what it has long denied: A Facebook phone. Soon, Android phones will have what the company calls Home, which involves deep Facebook integration. It’s not an application, not a phone, but more like a platform for Android. Users can become connected to friends’ stories and photos immediately.
We know that Facebook has roughly 618 million mobile users, but how are they interacting with the social network from their smartphones? A comprehensive study by Facebook and IDC shows that most users on mobile check their News Feeds frequently. Several users copped to checking Facebook from their phones at the movies and while they’re at the gym.
As more users check their Facebook activity on their phones or tablets, the company’s design team has had to follow suit. When Facebook announced the redesigned News Feed, Co-Founder and CEO Mark Zuckerberg said the design was largely motivated by mobile. The Facebook Design team took users behind the curtain to share exactly what that means, and how the company is becoming more mobile-minded.
Facebook is at the SXSW festival in Austin, Texas, both personally and through the myriad smartphones on scene. Everywhere, people are liking, commenting, and sharing. The social network recommended to AllFacebook some applications that festival-goers can use to enhance their experiences, while others are using the event to gain traction.
While Facebook Co-Founder and CEO Mark Zuckerberg has repeatedly done his part to quell rumors of a Facebook phone, he has no control over rumblings about third-party vendors like HTC — hence the latest Facebook phone rumor, via Unwired View, involving the HTC Myst #UL, formerly known as the HTC Opera.
Many companies have tried myriad ways to find success on Facebook through mobile, but outdoor clothing retailer SmartWool has done so by tapping into the fact that its customers are always on the go (but with their smartphones), and allowing fans to tell stories. SmartWool’s mobile daily likes grew 1,313 percent during one holiday campaign. Additionally, 75 percent of the traffic during the campaign came from mobile devices.