SMBs

Three-Tiered Access to Facebook’s Ads API: Development, Basic, Standard

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When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers. Details on the new ads API access levels were made available in a post on the social network’s developer blog by product manager Aditya Kulkarni.

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Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!

Facebook Director of Ads Engineering Andrew Bosworth Talks Shop

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If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.

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