The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month.
If you want to know about the technology behind Facebook advertising, you go to Boz, otherwise known as director of ads engineering Andrew Bosworth, who oversees ads, pages, tools, infrastructure, delivery, optimization, data partnerships, insights and analytics for the social network. Bosworth sat down for a question-and-answer session for the Facebook for Business page, and highlights follow.
Facebook announced that it has teamed up with the Cherie Blair Foundation for Women to help support the women entrepreneurs’ organization’s mentoring program.
Facebook announced the winners of its Facebook Fit All-Star Challenge, selecting two small business owners from each of the five Facebook Fit events for small and midsized businesses that it conducted this summer.
Facebook appears to have quietly launched radius-based advertising, which allows local businesses to determine a radius surrounding their locations, after which the social network provides them with a figure of how many users they can reach.
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
Small business advisor and USA Today columnist Rhonda Abrams, who participated in the Facebook Fit series of events for small and midsized businesses, urged SMBs to focus on finding their best customers in a post on the Facebook for Business page.