With changes to Facebook’s News Feed algorithm looming in January, aimed at cutting back promotional posts from pages, Likeable Local is targeting small and midsized businesses with its newest social media marketing tool, Likeable Local Pro.
With the holiday shopping season about to blast off and Small Business Saturday on tap this weekend, Facebook offered five tips for small and midsized businesses that are using the social network for marketing purposes.
This week is the second annual National Veterans Small Business Week, and Small Business Administration administrator Maria Contreras-Sweet spoke with Facebook for Business about opportunities that are available for veterans.
Small business platform and domain-name registrar GoDaddy is now integrated with social commerce solutions provider Easy Social Shop, allowing GoDaddy online store clients to easily create Facebook storefronts.
Facebook Preferred Marketing Developer and digital marketing platform MomentFeed announced that it has incorporated the social network’s recently introduced local awareness ads into its MomentFeed Campaigns offering.
When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers. Details on the new ads API access levels were made available in a post on the social network’s developer blog by product manager Aditya Kulkarni.
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.