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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Facebook Claims Using The Site Will Make You Feel Better

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Smile IconAccording to a new study completed by the Facebook data team, “the more people use Facebook, the better they feel and those who share and communicate the most with their friends feel even better”. This study was presented as part of the “Conference on Human Factors in Computing Systems” in Chicago this past week. Facebook surveyed users measuring “bonding social capital”, “bridging social capital”, as well as loneliness. 1200 people were surveyed by a system which not only asked questions but monitored the users’ site activity.
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