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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Claims Using The Site Will Make You Feel Better

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Smile IconAccording to a new study completed by the Facebook data team, “the more people use Facebook, the better they feel and those who share and communicate the most with their friends feel even better”. This study was presented as part of the “Conference on Human Factors in Computing Systems” in Chicago this past week. Facebook surveyed users measuring “bonding social capital”, “bridging social capital”, as well as loneliness. 1200 people were surveyed by a system which not only asked questions but monitored the users’ site activity.
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