SMS

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets

MissedCall304

With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?

Read more

HydraBase: The Evolution Of The Technology Behind Facebook’s 2010 Revamp Of Messages

HydraBase304

The average Facebook user has never heard of HydraBase, but the souped-up version of Apache HBase, an open-source distributed key value data store running on top of HDFS, was instrumental in the social network’s move in 2010 to revamp its messages inbox to include Facebook messages, SMS, chat, and email. Since then, the technology has been use to launch other features, as well.

Read more

WhatsApp Co-Founder Brian Acton: We’ll Bring Facebook ‘Another Billion Users’

BrianActon_StartXthumb

As soon as the ink dried on Facebook’s acquisition of messaging application WhatsApp, industry leaders questioned whether the social network overpaid with its $19 billion buy. So why did Facebook do it? WhatsApp Co-Founder Brian Acton discussed how the company can help Facebook in the future at an event in Palo Alto, Calif., Wednesday night, hosted by Stanford University-spawned startup incubator StartX.

Read more

Mark Zuckerberg Dines With Wireless Carrier Execs To Discuss Internet.org, But WhatsApp Looms

DinnerTable304

Facebook Co-Founder and CEO Mark Zuckerberg dined with about 20 executives from wireless carriers Monday night in Barcelona, Spain, site of the 2014 GSMA Mobile World Congress, Bloomberg reported, and the conversation at the private dinner may have been guarded, given the wireless industry’s concerns over the threat that the social network’s most recent acquisition, cross-platform mobile messaging company WhatsApp, presents to their text-messaging services.

Read more

Facebook’s Latest Acquisition? That’s WhatsApp!

WhatsAppLogo304

After its unsuccessful bid for photo-messaging application Snapchat last November, reportedly valued at more than $3 billion, Facebook opened up the vaults and announced its acquisition of cross-platform mobile messaging company WhatsApp for $4 billion in cash and some $12 billion in Facebook shares, also announcing that WhatsApp Co-Founder and CEO Jan Koum will join Facebook’s board of directors.

Read more