Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets
With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?
The average Facebook user has never heard of HydraBase, but the souped-up version of Apache HBase, an open-source distributed key value data store running on top of HDFS, was instrumental in the social network’s move in 2010 to revamp its messages inbox to include Facebook messages, SMS, chat, and email. Since then, the technology has been use to launch other features, as well.
As soon as the ink dried on Facebook’s acquisition of messaging application WhatsApp, industry leaders questioned whether the social network overpaid with its $19 billion buy. So why did Facebook do it? WhatsApp Co-Founder Brian Acton discussed how the company can help Facebook in the future at an event in Palo Alto, Calif., Wednesday night, hosted by Stanford University-spawned startup incubator StartX.
Facebook Co-Founder and CEO Mark Zuckerberg spoke with Farhad Manjoo of The New York Times’ Bits blog about the Facebook Creative Labs initiative to create new mobile applications, the differences between Facebook Messenger and WhatsApp, and turning 30, among other things.
Part of being able to combat malware, phishing, and other online threats is gathering and consolidating as much data on those threats as possible, and Facebook took a major step forward on that front with its development of ThreatData.
Facebook Co-Founder and CEO Mark Zuckerberg dined with about 20 executives from wireless carriers Monday night in Barcelona, Spain, site of the 2014 GSMA Mobile World Congress, Bloomberg reported, and the conversation at the private dinner may have been guarded, given the wireless industry’s concerns over the threat that the social network’s most recent acquisition, cross-platform mobile messaging company WhatsApp, presents to their text-messaging services.
Facebook Co-Founder and CEO Mark Zuckerberg and WhatsApp Co-Founder and CEO Jan Koum both tried to quell concerns about the cross-platform mobile messaging application being overrun by ads following its acquisition by the social network Wednesday, during a conference call following the announcement of the deal.
After its unsuccessful bid for photo-messaging application Snapchat last November, reportedly valued at more than $3 billion, Facebook opened up the vaults and announced its acquisition of cross-platform mobile messaging company WhatsApp for $4 billion in cash and some $12 billion in Facebook shares, also announcing that WhatsApp Co-Founder and CEO Jan Koum will join Facebook’s board of directors.
Facebook Tuesday began testing a completely revamped version of its Messenger for Android application that allows users to instantly see which friends are currently using Messenger, and to send text messages via the app to friends or non-Facebook-using contacts who aren’t using it.