New York is the apple of Are You Interested users’ eyes, as they view the city as having the hottest singles and best dating.
Facebook application developer SNAP Interactive posted its 10th consecutive quarter of revenue growth, although the third quarter of 2011 also brought a net loss to the company.
Looking for love in all the wrong places? According to Are You Interested parent and Facebook developer SNAP Interactive, it may be as close as your smartphone.
SNAP Interactive’s stock remains red hot at a time when many other technology companies have cold feet about going public.
On the heels of the company’s stock surge, SNAP Interactive, the company behind the largest Facebook dating application, Are You Interested, announced on Friday that it had raised $8.5 million through a private stock sale.
Top Facebook dating application ‘Are You Interested?’ has experienced an incredible couple of weeks as the press positioned the parent company, SNAP Interactive, as a great way to play the Facebook buzz. In the past two weeks the company’s stock has surged over 1,000 percent.
AreYouInterested is more popular than Match.com, adding more than 50,000 users a day compared to 20,000 respectively.
In an extremely competitive market, SNAP Interactive, the developers behind the “Are You Interested?” application, has out shined the competitors to become the largest Facebook dating application.
SNAP Interactive must be pleased with its decision to move to a subscription model, after reporting its biggest ever quarterly revenue. The company, which has more than 25 million installations of its online dating applications on Facebook, recorded $1.24 million in revenue for the three months ending June 30, 2010.
If you are looking for insight into the state of the Facebook economy and whether it’s able to weather the slowing U.S. economy, look no further than SNAP Interactive (OTC: STVI). The company which is behind the popular “Are YOU Interested?” and “Meet New People” applications has filed their quarterly report. The numbers are looking pretty good.
For the three months ending September 30, 2008, the company had a Net Income of $410,283 on revenues of $871,324. If we consider that all of their revenue comes from advertising, we can calculate approximately how much each user is worth. According to company reports, they have around 17 million users, 14 to 15 million of which are Facebook users. If we take an average of 15 million users across the three months ending September 30, that results in $0.005 per user, not a lot of money.
The company also receives around 1.4 million visits per day, which would amount to around 126 million visits for three months. That would amount to around $0.007 per visit. These numbers don’t really paint a clear picture though as the majority of users are much less active, and therefore bring in substantially less revenue than the more active users.
If you think about the business on a user acquisition basis, there is very little incentive for pushing new users to this application. Contrast that with offer-based advertising which can generate upwards of $100 for a converted user, and you quickly realize that SNAP has a ways to go in converting visitors into money. Also of interest is that the company was able to increase their revenue while experiencing a more than 25 percent decrease in their traffic due to Facebook’s profile redesign.
SNAP Interactive doesn’t stand alone when it comes to troubles with revenue conversion. Facebook has billions of weekly page views but they can only generate $300 million a year. Then again, with 120 million active users (and an average around 90 million users for the year), the company is generating over $3 per user per year. That’s far better than the $0.02 SNAP Interactive is able to generate per user on an annual basis.
The calculations done in this article are in no ways scientific though and what it really means is that SNAP Interactive has a huge opportunity to more effectively monetize their traffic. Considering their revenue has been growing quarter-over-quarter, there’s a good chance that they will be able to keep up the growth despite the slowing global economy.
Below is a copy of the company’s 10-Q published earlier this week.