It seems like on a monthly basis, there’s been a report or study that says teens and young adults are avoiding Facebook in favor of other sites or applications such as Tumblr, Twitter, and Snapchat. Some have even felt that it’s a death knell for the future of the company. But as Chief Financial Officer David Ebersman said during Wednesday’s first-quarter earnings call, Facebook isn’t concerned about these reports.
One of the main topics concerning Facebook now is whether or not teenagers are getting tired of the site, or are avoiding the social network completely because it’s not cool. Younger users also likely have reservations about joining a site where their parents are, preferring Tumblr and other sites. Right Mix Marketing put together an infographic, offering some reasons why teens may not want to be active on Facebook.
If you looked at Facebook’s introduction of stickers for messaging (snuck into the latest iOS update) and wondered why they’re on your phone, you’re probably not the target demographic. Stickers, which are essentially supersized emoticons, have been a popular feature in Asian messaging applications such as Line and KakaoTalk. Not only do people use stickers, they pay for them. Stickers have been a major revenue source for Line, and it appears that Facebook may try to enter that market.
Much has been made in the tech and social media news circles regarding Facebook’s eventual demise because teenagers don’t make up a large group on the social network. Brittany Darwell, co-editor of sister site Inside Facebook, wrote that just because teenagers aren’t on Facebook now doesn’t mean that they won’t sign up in the future.
Facebook launched iOS application Poke, a timed messaging service that drew heavy comparisons to Snapchat, in December. Now that Poke has been in the App Store for a few months, it’s evident that Snapchat is winning the battle among U.S. iPhone users, according to new figures released by Onavo Insights and published by TechCrunch.
Most brands want to create lasting memories with their advertising campaigns. But is there any potential to using Facebook’s new Poke application — where messages disappear in seconds — in advertising? Israeli lingerie company Delta already tried using Poke for a marketing campaign, and AdAge reports that more companies could follow suit.
After rumors of Facebook launching a timed messaging service similar to Snapchat swirled, the social network Friday officially announced Poke — an iPhone application where users can send messages, photos, videos, or pokes that expire in seconds.
Facebook is currently testing another stand-alone application for launch, which would join Facebook Messenger and Camera, and the new app, set to launch in the coming weeks, is similar to real-time picture chatting app Snapchat, according to AllThingsD.