Facebook is the social network most shoppers turn to for information to help make their purchasing decisions, but the importance of products that are shared on the social network is often overstated, according to the results of a recent study by website A/B testing solution Visual Website Optimizer.
Facebook is testing a new feature in its flagship iOS application that appears to be inspired by similar capabilities in messaging apps such as Snapchat, if not by classic television series Mission: Impossible: Users who are part of the can schedule the deletion of their posts in advance.
Facebook’s tendency to brand its new applications and features with names that are already in use in the tech sector appears to have been adopted by its Instagram unit, as well, as Andrew Benton, co-founder and CEO of mobile voice app Bolt, penned a blog post in the form of a “Dear Instagram” letter to the Facebook-owned photo- and video-sharing network over its apparent plans to launch a photo-messaging app called Bolt.
The competition between Facebook and Snapchat has extended past the mobile messaging sector and into the executive ranks, as Mike Randall, global director of Facebook’s Preferred Marketing Developer program, left the social network to become vice president of business and marketing partnerships for the mobile messaging application.
Reports of the demise of Facebook’s teen user base have been greatly exaggerated, at least according to Forrester Research, which reported that the social network performed quite favorably in its recent survey of 4,517 U.S. online users between the ages of 12 and 17.
The second application from Facebook Creative Labs, Slingshot, was officially released Tuesday after a brief cameo last week, and what is being billed as the social network’s answer to Snapchat is available for iPhones running iOS 7 via the iTunes App Store, and for Android devices running Jelly Bean and KitKat via Google Play.