Retailers in Europe have embraced the use of login with Facebook at a rate more than double that of their counterparts in the U.S., according to a study released Tuesday by Betapond, a Facebook Preferred Marketing Developer.
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How effective is Facebook as a marketing tool for retailers? It depends which study you believe.
Only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process, and of those 30, 30 percent are shooting themselves in the foot by requiring users to create separate password for their sites, according to the results of a new study from Sociable Labs.
Shopping suggestions on Facebook are motivating more people to complete purchases.
Social commerce solutions provider Sociable Labs announced the rollout of EverShare, an all-in-one solution that allows online retailers to take advantage of frictionless sharing initiatives on Facebook, including open graph, timeline, and ticker.
Shoppers who use Facebook Connect along with ecommerce sites are nine times more likely to engage with those sites’ social features and share content with friends, according to a new study from social application provider Sociable Labs.
Customers may not be on Facebook while shopping online, but there’s a 50.8 percent chance they are still logged into the social network via plugins.
Return on investment in social commerce? Most vendors in this space promise that, but ROI guides the new Facebook Connect-driven product that Sociable Labs is launching today.
