Sociagility - AllFacebook

Report: Ketchum, Edelman Among Most Effective Global PR Agencies On Facebook

Jennifer Moire — Thu, 26 Jul 2012 13:29:01 +0000

The global public relations powerhouses of Edelman and Ketchum are among the most powerful, effective, and engaging agencies on Facebook, according to the latest scorecard of social media effectiveness from Sociagility.

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Coca-Cola, British Airways, Adidas Go For Olympic Facebook Sponsor Gold

Jennifer Moire — Fri, 20 Jul 2012 12:00:27 +0000

With one week to go before the 2012 Summer Olympic Games in London get underway, blue-chip brands are in overdrive trying to take full advantage of Facebook in their marketing strategies, with Coca-Cola, British Airways, and Adidas now atop the medals podium, according to the real-time social media scoreboard provided by Sociagility and Acknowledgement.

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Omega, BMW Take Gold, Silver For Integrating Facebook Into London 2012 Olympics Sponsorships

David Cohen — Wed, 06 Jun 2012 13:16:15 +0000

With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.

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INFOGRAPHICS: Did Facebook Predict The Iowa Caucus Outcome? [UPDATED]

Jennifer Moire — Thu, 05 Jan 2012 18:08:57 +0000

Even though the results of the Iowa caucus are known, social media firms continue to rehash the votes in an attempt to answer the simple question: Did Facebook and other social media platforms predict the outcome in Tuesday’s election?

Two infographics that came out today offer answers. The first, from Sociagility, says that out of Twitter, YouTube and Facebook, only Facebook metrics — talking about this and likes, to be specific — hinted at the correct outcome in the Hawkeye state. Our analysis of Facebook showed a similar result.

Offering an alternate view is Trilogy Interactive. Their position is that Facebook and Twitter metrics are not an accurate predictor of election results–a similar point the firm made after the 2010 elections.

Two different infographics attempt to explain the firms’ opposing viewpoints.

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