Facebook Chief Operating Officer Sheryl Sandberg spoke of the importance that mobile will play in the social network’s evolution in a wide-ranging interview with board member Marc Andreessen and talk-show host Charlie Rose Tuesday at IAB MIXX, the annual event held during Advertising Week 2012 in New York, and the interview was broadcast via the Facebook Marketing Talks live channel.
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A healthy portion of Facebook’s second-quarter earnings call Thursday was devoted to advertising, specifically social advertising, and the unique opportunities and challenges presented by advertising on the social network.