Consolidation struck the social shopping sector, as 8thBridge, a provider of social discovery, curation, analytics, and marketing solutions for retailers, announced that it was acquired by digital shopping software and services company Fluid.
Ecommerce website solution provider Shopify announced that its clients can now incorporate the application from social commerce solution Easy Social Shop into their sites following an integration between the two companies.
The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterest continues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
Despite Facebook’s strides in the mobile sector, only slightly more than 11 percent of the social network’s referrals to social commerce websites came via mobile, compared with 31 percent of Twitter referrals and 26 percent of those from Pinterest, according to the latest Ecommerce Quarterly study by Monetate, which covered more than 600 million online shopping sessions in the second quarter.
Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.