Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterest continues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
Despite Facebook’s strides in the mobile sector, only slightly more than 11 percent of the social network’s referrals to social commerce websites came via mobile, compared with 31 percent of Twitter referrals and 26 percent of those from Pinterest, according to the latest Ecommerce Quarterly study by Monetate, which covered more than 600 million online shopping sessions in the second quarter.
Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
The company may have a funny name, but social commerce children’s apparel retailer Lolly Wolly Doodle is a serious enough business to draw the attention of Revolution Growth, the investment firm founded and led by AOL Founder Steve Case, former AOL President Ted Leonsis, and former Exclusive Resorts CEO Donn Davis.
Social commerce technology provider 8thBridge debuted the third version of its 8thBridge Graphite platform Thursday, while social customer-service software provider Conversocial and Preferred Marketing Developer social technology firm Betapond closed funding rounds this week.
Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
The payment platform behind the Facebook Card, plastic gift cards that hold all electronic gift cards users have received through the social network, introduced in January, received a different type of payment, as Marqeta Thursday announced the closing of $14 million in series-B funding.
Ecommerce sites that run flash sales on Facebook must still deal with offline logistical issues, such as shipping, which accounted for 49 percent of negative comments in a study of 2,776 conversations on the social networks between customers and flash-sale sites conducted by fulfillment and logistics solutions provider Dotcom Distribution.