The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterest continues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
Despite Facebook’s strides in the mobile sector, only slightly more than 11 percent of the social network’s referrals to social commerce websites came via mobile, compared with 31 percent of Twitter referrals and 26 percent of those from Pinterest, according to the latest Ecommerce Quarterly study by Monetate, which covered more than 600 million online shopping sessions in the second quarter.
Independent retailers often turn to buying groups in order to obtain merchandise at lower prices, as manufacturers receiving larger orders usually offer discounts, but the purchasing power of buying groups hadn’t made its way to Facebook and other social networks, until now. Enter mobile social commerce platform Qwiqq, which helps smaller retailers mimic the social marketing efforts of their larger counterparts.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
The company may have a funny name, but social commerce children’s apparel retailer Lolly Wolly Doodle is a serious enough business to draw the attention of Revolution Growth, the investment firm founded and led by AOL Founder Steve Case, former AOL President Ted Leonsis, and former Exclusive Resorts CEO Donn Davis.
Social commerce technology provider 8thBridge debuted the third version of its 8thBridge Graphite platform Thursday, while social customer-service software provider Conversocial and Preferred Marketing Developer social technology firm Betapond closed funding rounds this week.