Social commerce solutions provider Easy Social Shop is trying to live up to the first word in its name with Wednesday’s announcement of a feature allowing merchants to create Facebook stores from pre-existing online stores with one click.
Social selling service Soldsie successfully sold its prospects to investors, closing a $4 million series-A financing round this week, led by First Round Capital, which brought its total financing to $5.6 million.
Consolidation struck the social shopping sector, as 8thBridge, a provider of social discovery, curation, analytics, and marketing solutions for retailers, announced that it was acquired by digital shopping software and services company Fluid.
Ecommerce website solution provider Shopify announced that its clients can now incorporate the application from social commerce solution Easy Social Shop into their sites following an integration between the two companies.
The Pinterest Pin It button has overtaken Facebook’s like button on the product pages of the 872 retailers that were analyzed in a new report from social commerce company 8thBridge, which also found that engagement on brands’ Facebook pages was down 27 percent versus 2012.
Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterest continues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
Despite Facebook’s strides in the mobile sector, only slightly more than 11 percent of the social network’s referrals to social commerce websites came via mobile, compared with 31 percent of Twitter referrals and 26 percent of those from Pinterest, according to the latest Ecommerce Quarterly study by Monetate, which covered more than 600 million online shopping sessions in the second quarter.