Social Commerce - AllFacebook

Social Commerce - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 24 May 2013 20:09:57 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 STUDY: Facebook Delivers More Social Commerce Conversions, But Pinterest Users Spend More Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.

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]]> David Cohen http://allfacebook.com/monetate-social-commerce-study_b118109#disqus_thread http://allfacebook.com/monetate-social-commerce-study_b118109 http://allfacebook.com/?p=118109 Wed, 22 May 2013 13:46:16 +0000 5 Facebook Consumer Interaction Drivers From Sigmund Freud

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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]]> Guest Writer http://allfacebook.com/stuzo-mark-spangler-sigmund-freud_b117792#disqus_thread http://allfacebook.com/stuzo-mark-spangler-sigmund-freud_b117792 http://allfacebook.com/?p=117792 Fri, 17 May 2013 13:47:04 +0000 Marqeta, Payments Platform Behind Facebook Card, Closes $14M Funding Round

The payment platform behind the Facebook Card, plastic gift cards that hold all electronic gift cards users have received through the social network, introduced in January, received a different type of payment, as Marqeta Thursday announced the closing of $14 million in series-B funding.

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]]> David Cohen http://allfacebook.com/marqeta-facebook-card-funding_b117626#disqus_thread http://allfacebook.com/marqeta-facebook-card-funding_b117626 http://allfacebook.com/?p=117626 Thu, 16 May 2013 11:52:12 +0000 STUDY: Shipping Issues Plague Flash Sales On Facebook

Ecommerce sites that run flash sales on Facebook must still deal with offline logistical issues, such as shipping, which accounted for 49 percent of negative comments in a study of 2,776 conversations on the social networks between customers and flash-sale sites conducted by fulfillment and logistics solutions provider Dotcom Distribution.

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]]> David Cohen http://allfacebook.com/dotcom-distribution-flash-sales-shipping_b117519#disqus_thread http://allfacebook.com/dotcom-distribution-flash-sales-shipping_b117519 http://allfacebook.com/?p=117519 Wed, 15 May 2013 14:01:23 +0000 Yapyzal Allows Facebook Users To Make Purchases Directly Via Offers Without Leaving Site

Another social commerce tool that allows Facebook users to complete purchases without leaving the Facebook platform debuted this week with ePaymentAmerica’s launch of Yapyzal, which allows retailers to design, post, and share offers on Facebook and complete transactions via secure processing of credit-card and debit-card information.

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]]> David Cohen http://allfacebook.com/yapyzal_b117492#disqus_thread http://allfacebook.com/yapyzal_b117492 http://allfacebook.com/?p=117492 Wed, 15 May 2013 12:46:01 +0000 Facebook Commerce Solution CropUp Pops Up In Public Beta

The social-commerce marketplace on Facebook and other social networks got a bit more crowded with Tuesday’s announcement that CropUp launched its solution in public beta.

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]]> David Cohen http://allfacebook.com/cropup-public-beta_b112159#disqus_thread http://allfacebook.com/cropup-public-beta_b112159 http://allfacebook.com/?p=112159 Tue, 05 Mar 2013 14:04:25 +0000 Will Facebook Announce Messenger For IPad At Tuesday Press Event?

Another theory has emerged on what Facebook will announce at its press event Tuesday: a version of its Facebook Messenger application for Apple’s iPad tablet.

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]]> David Cohen http://allfacebook.com/messenger-for-ipad-press-event_b108435#disqus_thread http://allfacebook.com/messenger-for-ipad-press-event_b108435 http://allfacebook.com/?p=108435 Mon, 14 Jan 2013 09:55:36 +0000 POLL: What Will Facebook Announce Jan. 15?

Facebook emailed invites Tuesday for a press event at its headquarters in Menlo Park, Calif., Jan. 15, but what is it all about?

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]]> David Cohen http://allfacebook.com/poll-what-will-facebook-announce-jan-15_b108197#disqus_thread http://allfacebook.com/poll-what-will-facebook-announce-jan-15_b108197 http://allfacebook.com/?p=108197 Wed, 09 Jan 2013 12:24:49 +0000 Facebook Rolls Gifts Out To More Users, Announces New Partners At FAO Schwarz Event

Tis the season for giving, and Facebook is on board, announcing at its rescheduled event at iconic toy store FAO Schwarz in New York Thursday night that its Gifts feature is being rolled out to more users, and introducing several new retail partners.

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]]> David Cohen http://allfacebook.com/gifts-expansion_b104857#disqus_thread http://allfacebook.com/gifts-expansion_b104857 http://allfacebook.com/?p=104857 Fri, 16 Nov 2012 10:36:44 +0000 Facebook Testing Free Wi-Fi After Users Check In To Businesses

Looking for an attractive incentive to coax Facebook users to check in to your business? How does free Wi-Fi sound?

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]]> David Cohen http://allfacebook.com/free-wi-fi-check-ins_b103648#disqus_thread http://allfacebook.com/free-wi-fi-check-ins_b103648 http://allfacebook.com/?p=103648 Thu, 01 Nov 2012 17:47:34 +0000 Is Facebook An Ecommerce Facilitator Or Competitor?

While many companies may have felt that Facebook became a competitor with its launch of ecommerce ventures such as Collections and Gifts, others see this as a great start for a flourishing future for Facebook commerce. Rob Wight, CEO of myList, feels that Facebook developing this technology can help companies by providing an established platform.

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]]> Justin Lafferty http://allfacebook.com/facebook-ecommerce-rob-wight-mylist_b103053#disqus_thread http://allfacebook.com/facebook-ecommerce-rob-wight-mylist_b103053 http://allfacebook.com/?p=103053 Wed, 24 Oct 2012 19:40:48 +0000 INFOGRAPHIC: Eventbrite Likes Facebook For Social Commerce

Facebook may still trail Pinterest in terms of getting people to buy products, but Eventbrite likes the social network’s aptitude to push tickets. Eventbrite, an online event facilitator, discovered that sales through Facebook drove more money for event coordinators than Twitter or LinkedIn.

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]]> Justin Lafferty http://allfacebook.com/eventbrite-social-commerce_b103006#disqus_thread http://allfacebook.com/eventbrite-social-commerce_b103006 http://allfacebook.com/?p=103006 Wed, 24 Oct 2012 15:12:25 +0000 Facebook Developing Promoted Messages?

Developer Tom Waddington might want to add “code sleuth” to his title: After discovering references to the Facebook want button and potential social commerce initiatives within the social network’s code, Waddington has now unearthed references to promotions within Facebook messages.

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]]> David Cohen http://allfacebook.com/coding-promoted-messages_b102983#disqus_thread http://allfacebook.com/coding-promoted-messages_b102983 http://allfacebook.com/?p=102983 Wed, 24 Oct 2012 13:46:49 +0000 STUDY: Pinterest Tops Facebook In Shopping Engagement

As Facebook enters the ecommerce game, a new study shows that it still has work to do to catch up with Pinterest. According to statistics from Bizrate Insights, 69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. Pinterest has proven to be a more reliable ecommerce conversation starter than the social network.

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]]> Justin Lafferty http://allfacebook.com/pinterest-facebook-bizrate-insights_b102245#disqus_thread http://allfacebook.com/pinterest-facebook-bizrate-insights_b102245 http://allfacebook.com/?p=102245 Tue, 16 Oct 2012 15:25:32 +0000 Social Commerce Found Within Facebook Code

The developer who discovered the XFBML tag for a Facebook want button , Tom Waddington, is at it again, finding references to social commerce within the social network’s code.

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]]> David Cohen http://allfacebook.com/social-commerce-code_b93722#disqus_thread http://allfacebook.com/social-commerce-code_b93722 http://allfacebook.com/?p=93722 Thu, 05 Jul 2012 14:54:59 +0000