Facebook announced last Thursday that it would begin phasing out sponsored stories. No new ads can be created from this point on, while previously purchased inventory will run through April 9. The controversial ad unit typically featured friends’ interactions with pages or applications, and they would inform you if those friends liked sponsored pages. While the ad unit was popular with advertisers, this often wasn’t the case for consumers, and its demise was foretold by Facebook as early as last June. Rolled into this change, however, is a significant revamp and net increased visibility for “social context.”
Respondents To Facebook Event Sponsored Stories Asked Whether They Consent To Use As Social Context For Ads
Facebook is testing a new image size for ads without social context (where users or their friends are connected to the advertising brand). Sister site Inside Facebook reported Monday that ads that lacked social context appeared smaller than ads coming from brands users or their friends have liked.