Answer: What is “targeted sharing” on Facebook? The question: How was the Obama campaign going to reach the millions of young people under 29 who had no listed phone numbers and flew under the radar — just out of reach of pollsters and volunteers — using the cellular network to communicate?
The 2012 election postmortems continue, and research published in Capitol Hill newspaper Politico indicates that congressional candidates with the social media mettle to engage their Facebook fan bases got much-needed bumps on Election Day.
The winners and losers aren’t yet known in the 2012 Presidential Election, but that hasn’t stopped one publication from taking an in-depth look at the candidates’ use of Facebook and many other social media platforms. CQ Researcher recently published a thorough report on this topic, “Social Media and Politics: Do Facebook and Twitter Influence Voters?”
Unless you have your head in the sand, you know that Election Day is right around the corner — Nov. 6 to be exact. And as we close in on the end of what’s been dubbed the first social election, Facebook continues to prove that it’s more than just a place to tag friends in photos or share updates about family. The social network is a tool used in the presidential campaigns’ get out the vote efforts, known as GOTV to politicos.
Maybe a picture is worth 1,000 words: More creative and visual Facebook posts could be making the difference for one Democratic Utah congressman locked in a tight re-election bid. We’ll soon learn whether his Facebook efforts result in a win on Election Day. As part of our ongoing series examining how campaigns are using Facebook, we spoke to a representative with Rep. Jim Matheson’s campaign to win re-election in Utah’s Fourth Congressional District.
With Election Day only 40 days away in a cycle that’s been dubbed the first “social” election, campaigns are working overtime to gain an advantage on Facebook in order to motivate supporters and get out the vote.