Social Gifting - AllFacebook

Social Gifting - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Mon, 17 Jun 2013 22:05:21 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook Gifting Platform Boomerang Hits 1 Million Gift Milestone

Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.

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]]> Justin Lafferty http://allfacebook.com/boomerang-1-million_b117874#disqus_thread http://allfacebook.com/boomerang-1-million_b117874 http://allfacebook.com/?p=117874 Mon, 20 May 2013 13:47:29 +0000 Facebook Prompts Users To Buy Mom A Facebook Gift Mother’s Day is this Sunday. If you haven’t bought something for your mom, Facebook wants to solve that problem. Facebook is prompting some users to buy a Facebook Gift for their mother. Additionally, cloud-based video service Grovo wants to let users know that a great gift for mom is accepting her Facebook friend request.

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]]> Justin Lafferty http://allfacebook.com/facebook-prompts-users-to-buy-mom-a-facebook-gift_b117196#disqus_thread http://allfacebook.com/facebook-prompts-users-to-buy-mom-a-facebook-gift_b117196 http://allfacebook.com/?p=117196 Fri, 10 May 2013 19:16:47 +0000 Facebook Gifting App EGifter Starts Using Algorithm To Go Beyond Birthdays

Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.

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]]> Justin Lafferty http://allfacebook.com/facebook-egifter-algorith_b116173#disqus_thread http://allfacebook.com/facebook-egifter-algorith_b116173 http://allfacebook.com/?p=116173 Mon, 29 Apr 2013 19:07:16 +0000 Facebook Gifting Platform Boomerang Announces New Rewards Platform

Boomerang, a platform that allows people to give locally-specialized gifts to Facebook friends, has expanded their services, launching a rewards program — Boomerang Rewards. This allows brands to treat their fans for spreading the word and sharing gifts.

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]]> Justin Lafferty http://allfacebook.com/boomerang-rewards_b115861#disqus_thread http://allfacebook.com/boomerang-rewards_b115861 http://allfacebook.com/?p=115861 Tue, 23 Apr 2013 19:48:15 +0000 Victoria’s Secret, American Apparel Join Facebook Gifting Platform Wrapp

Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.

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]]> Justin Lafferty http://allfacebook.com/victorias-secret-american-apparel-wrapp_b115337#disqus_thread http://allfacebook.com/victorias-secret-american-apparel-wrapp_b115337 http://allfacebook.com/?p=115337 Mon, 15 Apr 2013 19:50:31 +0000 Facebook Users Have Redeemed More Than 1 Million Gift Cards On Wrapp

Wrapp, a mobile social gifting application, connects Facebook users through gift cards. If a user wants to celebrate a Facebook friend’s new job, or thinks they could use something from a store, he or she can send a gift card through Wrapp. So far, it has become quite popular. Wrapp announced that since its launch a little over a year ago, users have redeemed more than 1 million gift cards.

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]]> Justin Lafferty http://allfacebook.com/wrapp-1-million-gift-cards_b111206#disqus_thread http://allfacebook.com/wrapp-1-million-gift-cards_b111206 http://allfacebook.com/?p=111206 Wed, 20 Feb 2013 16:00:56 +0000 Facebook Jumps Into The Gift Card Market With Facebook Cards Facebook made a serious entry into the social gifting fray with Facebook Gifts last year, and now it’s looking to go deeper into the market. The company Thursday announced the Facebook Card, a plastic gift card that hold all electronic gift cards users have received through the social network. This will roll out gradually to U.S. users.

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]]> Justin Lafferty http://allfacebook.com/facebook-cards_b109738#disqus_thread http://allfacebook.com/facebook-cards_b109738 http://allfacebook.com/?p=109738 Thu, 31 Jan 2013 13:07:03 +0000 Facebook Alters Life Events Notifications To Make It Easier To Send Gifts Late last month, Facebook rolled out its Gifts feature to all U.S. users. Now the social network is making sure that users know it’s an option for birthdays. Recently, Facebook tweaked the top-right corner life events notification area to make Gifts a more prominent factor.

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]]> Justin Lafferty http://allfacebook.com/facebook-alters-life-events-notifications-to-make-it-easier-to-send-gifts_b107689#disqus_thread http://allfacebook.com/facebook-alters-life-events-notifications-to-make-it-easier-to-send-gifts_b107689 http://allfacebook.com/?p=107689 Wed, 02 Jan 2013 12:39:36 +0000 CountMeIn Enters Facebook Social Gifting App Fray

Another take on Facebook social gifting applications comes by way of Toronto in the form of CountMeIn, which offers a fairly standard list of features for the genre, along with a charitable bent.

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]]> David Cohen http://allfacebook.com/countmein_b106762#disqus_thread http://allfacebook.com/countmein_b106762 http://allfacebook.com/?p=106762 Thu, 13 Dec 2012 14:07:01 +0000 Social Gifting On Facebook Trending Toward Local Experiences

As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year — a program that is now available to all U.S. users. But Facebook wasn’t the first, and certainly won’t be the last, to test the social gift market. Several other companies — such as Plumfare, Boomerang, Treater, and GiftHit — use Facebook to deliver experiences that can’t be captured with gift cards.

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]]> Justin Lafferty http://allfacebook.com/gifting-local-experiences_b106660#disqus_thread http://allfacebook.com/gifting-local-experiences_b106660 http://allfacebook.com/?p=106660 Wed, 12 Dec 2012 15:52:28 +0000 Friend-To-Friend Facebook Marketing: That’s A Wrapp

It has been proven that a marketing message holds so much more weight when it comes from a friend rather than a brand. So how can brands get in on the friend-to-friend connection? Social gifting application Wrapp seems to have this solved. By utilizing sponsored (free) and paid gift cards, Wrapp has excelled at getting brands involved in conversations with friends. Wrapp CEO Hjalmar Winbladh, as well as Gap Sr. Director of Business Strategy Soundar Koneti, spoke at the AllFacebook Marketing Conference in New York about how the company has succeeded with friend-to-friend marketing.

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]]> Justin Lafferty http://allfacebook.com/wrapp-afb-marketing-conference_b106069#disqus_thread http://allfacebook.com/wrapp-afb-marketing-conference_b106069 http://allfacebook.com/?p=106069 Tue, 04 Dec 2012 17:28:01 +0000 Now Playing On Facebook Gifts: ITunes

Facebook has recently been expanding the number of users who have access to Gifts, allowing them to give presents to friends through the social network. Just in time for the holidays, the social network is also adding partners, giving users more options. Facebook announced that users who have access to Gifts can now give the sound of music — through iTunes.

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]]> Justin Lafferty http://allfacebook.com/facebook-gifts-itunes_b105359#disqus_thread http://allfacebook.com/facebook-gifts-itunes_b105359 http://allfacebook.com/?p=105359 Mon, 26 Nov 2012 14:43:13 +0000 Boomerang Makes Social Gifting A Local Experience

Social gifting, which is becoming wildly popular on Facebook, has largely been conducted through gift cards and major retailers. Boomerang wants to make social gifting a local experience. The Chicago-based program is expanding to New York, Indianapolis, and Austin, Texas, offering small businesses and local retailers a chance to get in on the social gifting fun.

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]]> Justin Lafferty http://allfacebook.com/boomerang-social-gifting_b104842#disqus_thread http://allfacebook.com/boomerang-social-gifting_b104842 http://allfacebook.com/?p=104842 Fri, 16 Nov 2012 10:08:34 +0000 Gyft Takes The Taboo Out Of Regifting, Through Facebook

One of the biggest social commerce trends on Facebook — especially leading up to the holidays — is gifting, including through the use of gift cards. Mobile application Gyft takes those plastic gift cards and allows users to scan them and send them to Facebook friends through their smartphones.

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]]> Justin Lafferty http://allfacebook.com/gyft_b104485#disqus_thread http://allfacebook.com/gyft_b104485 http://allfacebook.com/?p=104485 Tue, 13 Nov 2012 14:38:45 +0000 Is Facebook An Ecommerce Facilitator Or Competitor?

While many companies may have felt that Facebook became a competitor with its launch of ecommerce ventures such as Collections and Gifts, others see this as a great start for a flourishing future for Facebook commerce. Rob Wight, CEO of myList, feels that Facebook developing this technology can help companies by providing an established platform.

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]]> Justin Lafferty http://allfacebook.com/facebook-ecommerce-rob-wight-mylist_b103053#disqus_thread http://allfacebook.com/facebook-ecommerce-rob-wight-mylist_b103053 http://allfacebook.com/?p=103053 Wed, 24 Oct 2012 19:40:48 +0000