Facebook offered some behind-the-scenes details about its TAO (The Association and Objects) server, which the social network referred to as its graph data store, in a note on the Facebook Engineering page by Software Engineer Mark Marchukov.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.
What is that makes Facebook’s graph search tick? The entity graph — Facebook’s set of place-specific data. Every time users are prompted to describe a little more about places where they checked in, that’s the entity graph at work. It’s Facebook’s way of making sure the real world comes across accurately on the social network. Mashable recently took a look at what the entity graph is and how it fits into graph search.
Facebook is the big bang in the universe of social networking. Sure, MySpace and LiveJournal had slightly better than primordial existences before the days of Mark Zuckerberg, but they never held a candle to Facebook’s massive user base, and they weren’t nearly as ubiquitous as the social network quickly became.
Gamification provider Badgeville will use social media data from PeopleBrowsr to incentivize and reward specific user behavior across Facebook, Twitter, and other social networks, also tracking those users’ social graphs.
The early days of the Web opened the doors to everyone’s interests. You might have thought you were the only one in the world thinking like you. But after a quick search on, say, AltaVista, you realized that there was an entire forum dedicated to the obsession of (add your [weird] interest). You could do whatever you wanted — read, watch, and listen — and nobody could follow what you did.