Social Graph

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Facebook Gifting App EGifter Starts Using Algorithm To Go Beyond Birthdays

egifter

Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.

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Facebook’s Entity Graph Brings Real-World Relevance To Graph Search

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What is that makes Facebook’s graph search tick? The entity graph — Facebook’s set of place-specific data. Every time users are prompted to describe a little more about places where they checked in, that’s the entity graph at work. It’s Facebook’s way of making sure the real world comes across accurately on the social network. Mashable recently took a look at what the entity graph is and how it fits into graph search.

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How Facebook Killed The Web’s Incognito Days

GrouchoGlasses

The early days of the Web opened the doors to everyone’s interests. You might have thought you were the only one in the world thinking like you. But after a quick search on, say, AltaVista, you realized that there was an entire forum dedicated to the obsession of (add your [weird] interest). You could do whatever you wanted — read, watch, and listen — and nobody could follow what you did.

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