
Mobile application developers are confused about how to best use Facebook’s social graph, which improves Google’s position in that sector.

Mobile application developers are confused about how to best use Facebook’s social graph, which improves Google’s position in that sector.

Looking for a roommate? Facebook can help, thanks to startup Friends with Rooms.
The growth in Facebook’s membership has made everyone closer than six degrees of separation.

Facebook may have opened the door to marketers’ use of several verbs besides “like,” but the company appears to be stalling — so a market worth up to $40 billion has yet to be tapped. billion.

Return on investment in social commerce? Most vendors in this space promise that, but ROI guides the new Facebook Connect-driven product that Sociable Labs is launching today.

The website for A&E Television Networks’ Biography Channel uses Facebook plugins to display which celebrities share birthdays, hometowns and alma mater with visitors and their friends.

Facebook’s ticker, timeline and Open Graph create a feedback loop that drives social discovery, engagement, and targeting opportunities. Here are seven suggestions on how to leverage this in marketing efforts.

The most popular form of engagement on Facebook is clicking like, but sometimes there’s a more specific action someone’s relationship to something. Get ready for more action buttons.