Social media marketing software provider Wildfire Interactive introduced an updated version of its Social Marketing Suite Friday, citing its new Social Audience Database as a highlight of Wildfire Social Marketing Suite 2.0.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Social marketing software company Votigo announced the debut of its Social Marketing Suite, aimed at allowing marketers to promote, manage conversations, and analyze metrics across Facebook, Twitter, LinkedIn, YouTube, the Web, and mobile.
It was a red-hot 2011 for Wildfire: 300 percent revenue growth; and more than half of the 50 most valuable global brands, including Facebook itself, are using the vendor’s platform.
It was a red-hot 2011 for Wildfire: 300 percent revenue growth; and more than half of the 50 most valuable global brands, including Facebook itself, are using the vendor’s platform.
Adaptly’s social advertising and optimization technology has been integrated into the Wildfire Social Marketing Suite, giving marketers on Facebook and other social networks the ability to create, control, and track content via a single interface.
Facebook has an upgraded page insights application programming interface that includes a nifty metric called people talking about this. This new API is already in new apps from at least three vendors: Context Optional, Wildfire and Webtrends. More of them will come out soon.
