Social Marketing - AllFacebook

Successful Facebook Marketing Requires A Community

Justin Lafferty — Fri, 09 Nov 2012 17:51:17 +0000

For years, social marketing was largely spurred by brands. But now, a company can’t just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get Satisfaction points out in its newest white paper, creating a cohesive network of fans who are willing to talk to each other about the company is the next step for brands to succeed both on Facebook and other social networks.

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Facebook Testing Subscribe Feature For Pages

Justin Lafferty — Mon, 23 Jul 2012 18:47:06 +0000

Facebook users can currently subscribe to other users, as a way to read status updates but not enter into an invasive Facebook connection (Mark Zuckerberg has this setup). Now, Facebook is testing the subscribe feature for pages. But what would that do to likes?

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Find Sales Leads Through Facebook With Reachable

Justin Lafferty — Mon, 23 Jul 2012 13:18:35 +0000

In social marketing, as the saying goes in Hollywood, it’s not always what you know, it’s who you know. A new social graph released recently by Reachable allows professionals to mine their Facebook friends (and their friends’ friends) for sales leads and new contacts.

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Buddy Media Offers Tips To Master Facebook Ads, Timeline

Justin Lafferty — Tue, 10 Jul 2012 14:15:31 +0000

Still trying to figure out how to make your company’s page shine with timeline? Maybe you’re not getting the click-through rates you were hoping for with your Facebook ads. Buddy Media, which provides social business solutions, has you covered. The company recently released some tips and guidelines for greater success marketing through Facebook.

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Medtronic Helps Diabetes Patients Share Success Stories Through Facebook Timeline

Justin Lafferty — Fri, 06 Jul 2012 14:02:13 +0000

Medtronic Diabetes, a diabetes management solutions company, is using its Facebook timeline in a pretty inspirational way. Through social media marketing firm Likeable Media, it invites those living with diabetes to share success stories and photos of life events.

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Nissan Revs Up Facebook Marketing

Justin Lafferty — Mon, 25 Jun 2012 19:28:41 +0000

After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.

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Facebook Campaign Launched For Safe Teen Driving Day

Justin Lafferty — Wed, 20 Jun 2012 17:24:56 +0000

Teenagers make up a sizable portion of the Facebook population. So when “Be Smart. Be Well.,” a Blue Cross program, wanted to gain awareness of Safe Teen Driving Day — today — they chose the social network to get the word out.

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Boosting The Image Of Beef Through Facebook

Justin Lafferty — Wed, 20 Jun 2012 16:35:35 +0000

A ranching executive recently presented an innovative plan to promote the benefits of beef: social media.

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Ford, Coke Like Facebook Advertising

Justin Lafferty — Wed, 20 Jun 2012 12:53:53 +0000

While some question the effectiveness of advertising through Facebook, two major American companies say it works. Coca-Cola and Ford recently told The Wall Street Journal that they’ve had success on the social network.

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Amex To Boost Small Businesses Through Facebook

Justin Lafferty — Tue, 19 Jun 2012 14:45:19 +0000

Pretty much every small business could use a little extra cash and some guidance with social marketing. Luckily, Facebook and American Express want to help. By entering the “Big Break for Small Business” contest, smaller companies can win $25,000 and house calls from American Express and Facebook branding experts to help them launch a sound social marketing campaign.

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If You’re On A Budget, Will Sponsored Stories Work For You?

Justin Lafferty — Wed, 13 Jun 2012 13:31:42 +0000

Not long after Facebook announced that sponsored stories on users’ news feeds were for sale, several companies leaped at the chance to buy real estate on news feeds. But what if you’ve only got a $5 budget for social marketing? How far will that get?

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ComScore: There’s More To Social Marketing Besides Facebook Likes

Justin Lafferty — Wed, 13 Jun 2012 10:31:20 +0000

There’s more to Facebook marketing besides racking up a bunch of “likes.” ComScore Tuesday released “The Power of Like 2,” which illustrates how companies should focus on engaging fans and sharing content for social marketing success.

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Lithium Rolls Out Next-Generation Facebook Social Marketing Solution

David Cohen — Thu, 03 May 2012 17:33:16 +0000

Facebook and social customer-experience provider Lithium Technologies rolled out its next-generation solution today, adding features such as rich media interactions, ad hoc groups, streaming conversations, and an improved ratings and reviews module.

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Diesel Cam Brings Facebook To The Fitting Room

Megan O'Neill — Mon, 10 May 2010 11:47:13 +0000

With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms.
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