It’s probably not surprising that when Facebook users are 21, most of their friends are also in that same age bracket. It’s also not a shocker to say that men talk about sports on Facebook more than women. But how do trends change over time? Do 30-year-olds tend to talk about health more than new high-school graduates? A highly visual set of data from Wolfram Alpha brings Facebook’s social graph to life, showing how people connect and relate to each other on the social network.
Soon, investors will be able to learn more about companies in the same space where they play Candy Crush Saga. The Securities and Exchange Commission declared Tuesday that companies can notify their investors of news through Facebook and Twitter.
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For many people, Facebook is the first site they log into every morning and the last thing they check before going to bed. All of that time can really add up. Law firm Morrison Foerster, through its Socially Aware blog, found out that people spend upwards of six hours per month on Facebook, far more than any other social media site. It also discovered that 29 percent of people surveyed watch TV while they check Facebook.
Social media has revolutionized the way recruiters search for talent, which means job seekers need to make sure their profiles are tuned to perfection. After all, you never know when the right person will stumble across your Facebook page at the right time. In the latest Mediabistro feature, career experts and seasoned freelancers tell how to get the most out of social media profiles during the job search.
The winners and losers aren’t yet known in the 2012 Presidential Election, but that hasn’t stopped one publication from taking an in-depth look at the candidates’ use of Facebook and many other social media platforms. CQ Researcher recently published a thorough report on this topic, “Social Media and Politics: Do Facebook and Twitter Influence Voters?”
Some of the premier journalists of the 2012 election cycle joined CNN Political Director Mark Preston for a Facebook Politics Live panel discussing the role that Facebook and other social media channels play in their coverage. The journos were part of a series of live-streamed interviews and discussions from the University of Denver’s DebateFest held before Wednesday night’s first presidential debate between President Barack Obama and Republican challenger Mitt Romney.
Print media may be a dying enterprise due to the Internet, but thanks to Facebook, some smaller news sources are actually gaining more exposure. A study of newspapers and websites in Chicago showed that the smaller sites derived one-half of their traffic directly from Facebook.
In 2011, U.S. marketers spent more than $3 million on Facebook brand pages. What are they getting for that money? Research from social marketing firm Get Satisfaction and analyst Incyte Group shows that despite the heavy investment on Facebook, consumers still visit a companies’ websites more often, and would rather be introduced to a company through friends, not ads.
Just as users can visit a brand’s Facebook page to tell them how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.