Just as users can visit a brand’s Facebook page to tell them how much they love the product or offer ideas, they can also leave negative feedback. Brands — notably Chick-fil-A and the National Rifle Association — recently discovered that social media is a two-way street for good and for bad.
Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.
Imitation is the sincerest form of flattery, especially in the world of social media. As Pinterest gains more of a foothold in the social scene, it may have sparked Facebook to see what the company is doing well. As sister blog Inside Facebook reported Thursday, Facebook is apparently trying to emulate Pinterest in one regard.
People are doing just about everything nowadays through Facebook — except buying ketchup. Heinz has not been seeing the results it has hoped for through Facebook’s storefront, and a marketing director spoke recently at a conference in London about how it’s tough to sell through Facebook.
Miami-based rapper Pitbull calls himself Mr. Worldwide and mentions exotic locales such as Rio de Janiero, Madrid, and Puerto Rico in his songs. Thanks to some pranksters who flexed their muscles through a Facebook contest, Pitbull will probably struggle to find bottle service at one of his future locations — Kodiak, Alaska. The Walmart Facebook page of that town received the most likes in an Energy Sheets-sponsored contest, earning Kodiak an appearance from the popular musician.
Can’t outrun Jamaican sprinter Usain Bolt or defend USA basketball star Kevin Durant? You can still be a part of the 2012 London Olympic Games through NBC and Facebook. The social network and the TV network announced a partnership for the Summer Olympics. People who like the NBC Olympics page on Facebook have access to exclusive content and the Talk Meter, a new data tool.
When one of your Facebook friends posts a photo album of their trip to Maui, they’re not just showing off — they might also be acting as a travel agent. Forbes reports that Facebook is becoming a popular travel motivator, because when people see photos and posts from their friends’ vacations, it inspires them to book a flight there, too.
After General Motors pulled its Facebook advertising, other car makers have said they recognize the value of social marketing. The latest? Nissan, which Advertising Age reports is heavily including Facebook in its marketing plans for the upcoming year.