Social Media

Lay’s Joins Growing Trend Of Brands Crowdsourcing Through Facebook

26593_380124383057_4016582_n

Lay’s wants to introduce a new flavor of potato chip. But it is not hiring a marketing firm or forming a blue-ribbon committee to figure out a flavor — it is asking people who have liked the brand on Facebook. In exchange for the winning flavor, the user with the best idea receives $1 million. More and more companies are turning to their Facebook fans for new ideas.

Read more

It’s Official: Facebook Contest Sends Pitbull To Kodiak, Alaska

223853_252798031487604_1867981316_n

Miami-based rapper Pitbull calls himself Mr. Worldwide and mentions exotic locales such as Rio de Janiero, Madrid, and Puerto Rico in his songs. Thanks to some pranksters who flexed their muscles through a Facebook contest, Pitbull will probably struggle to find bottle service at one of his future locations — Kodiak, Alaska. The Walmart Facebook page of that town received the most likes in an Energy Sheets-sponsored contest, earning Kodiak an appearance from the popular musician.

Read more

Partnership Between Facebook, NBC Olympics To Mix TV And Social Media

olympics

Can’t outrun Jamaican sprinter Usain Bolt or defend USA basketball star Kevin Durant? You can still be a part of the 2012 London Olympic Games through NBC and Facebook. The social network and the TV network announced a partnership for the Summer Olympics. People who like the NBC Olympics page on Facebook have access to exclusive content and the Talk Meter, a new data tool.

Read more