Social Operating Platform
Marketing cloud technology provider Unified extended its reach into measurement with its acquisition of social media measurement platform awe.sm, and the former will integrate the latter’s technology into its Social Operating Platform.
Marketing cloud technology provider Unified and social rich-media advertising provider Moontoast will announce at the Digiday Brand Summit Monday in Nashville, Tenn., that the Moontoast Social Rich Media Ad Platform has been integrated with Unified’s Social Operating Platform.
Marketing cloud technology provider Unified Tuesday announced a host of upgrades to its Social Operating Platform, as well as the addition of PC manufacturer and new Motorola parent Lenovo as its 500th customer.
Facebook Preferred Marketing Developer Unified Wednesday announced the rollout of what it said will be quarterly updates to its Social Operating Platform, highlighted by its Amplet suite of applications.